Why even things that cannot be counted still count.

There is a famous quote by Albert Einstein that says something like, “Not everything that can be counted counts, and not everything that counts can be counted.” Having spent most of my life in the pursuit and study of science, which focuses on that which can be counted, I found myself at a loss when it came to things that really count. In business today as well, the emphasis on bottom line impact and only doing that which can be measured seems to me to be overlooking many other things that count.

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