Most business people intuitively know that the key to successful marketing is having a marketing plan””a blueprint for action. However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy.
A marketing plan does not need to be complex, but it does require several elements to be effective. The plan should include market research to understand the customer, defensible positioning to own a space in the customers’ mind, strategies and tactics to meet the company’s marketing goals, and metrics to track progress toward those goals.
Most importantly, a marketing plan must be aligned with the company’s business plan.
Read more HERE