Before I even get to the seven reasons the first thing I want to propose is that you HAVE A PURPOSE. How many meetings have you been to or maybe even called that did not have a clear purpose.

Anyway, here are the seven common reasons to have a meeting:

To Inform – What is going on in the company these days? What is happening in the marketplace or in the remote locations. Make new product announcements, share business performance, employee moves, plans and goals.

To Plan – How is the company going to get more business, more new accounts? What new markets or marketing plans are being implemented? How are new products going to be produced and delivered?

To Inspire – Sometimes a meeting is a chance to pump up the energy and evangelize about the company.

To Educate – Teach in depth about products, services, competitors, markets, new systems or tools the business is using.

To Reward – Some meetings are used for reward and recognition of individuals, teams or maybe even the whole company.

To Evaluate – Sometimes meetings are used to evaluate performance of an individual a team, review a sales pipeline or project progress.

To Build Comaraderie – Sometimes a meeting is the only time certain groups or individuals get to meet each other and build and further expand their relationships.

One of my favorite sayings is “You move toward what you think about,” be sure the next time you have a meeting that your purpose is clear and the likelihood of success will grow.