If John Cronin were to write a business book, he’d call it “Building Evidence.” The 30-year-old CEO of Digital Paper believes that the secret to his company’s success lies in his practice of basing all decisions on clear and direct proof that something is working. “You get to the next step with the business only after [...]

Small Business CEO is proud to announce a new service designed to provide additional service and value to the Small Business Marketplace. Today marks the launch of SMB Trendwire a joint project of Anita Campbell, Peter Thusat and I. We plan to hold a series of “Conversations.” They will be interviews of guests who have [...]

Most business people intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require several elements to [...]

When you decide to sell your business, legal and tax considerations can loom large — for both you and your buyer. Matters can get complicated pretty quickly. Peter DeMarco, director of tax services for Meaden & Moore, a Cleveland-based accounting firm that frequently advises owners on the ins and outs of selling their companies, explains: [...]

When Wal-Mart Stores Inc., the world’s largest retailer, told its largest vendors last year they had to start using radio frequency identification, or RFID, systems, the move sent out shock waves. RFID has been a buzzword among manufacturers and retailers for about a decade. It is an electronic tracking system that promises a much greater [...]

Face-to-face selling can require a lot of time, energy, and expense, but the payoff can be tremendous. Despite all of the new high-tech alternatives, an in-person sales presentation is the single most powerful marketing tool in use today. National television advertising, telemarketing, e-mail, or print advertising have nowhere near the ability to motivate a particular [...]

By Alex Rovira and Fernando Trias de Bes We once heard a mathematics professor state, “The parameters of luck are unknown to us.” In other words, luck can’t be explained by any specific factor; it’s a matter of chance. We thought the statement made a lot of sense, but we were intrigued by the notion [...]

I wanted to highlight in this post what I think are two prerequisites for growth that every leader and/or entrepreneur needs to have in order to grow their business or organization. The first is a growth mindset – great business leaders have demontrated this over and over. In this era of virtually unlimited opportunity, no [...]

John Osher has developed hundreds of consumer products, including an electric toothbrush that became America’s best-selling toothbrush in just 15 months. He also started several successful companies, including Cap Toys. He built sales to $125 million per year and then sold the company to Hasbro Inc. in 1997. But his most lasting contribution to the [...]

As I have been spending time over the past two years with small business owners and leaders I have been struck by how many of them are passionate about growing but have no vision for what that means or what it might mean if they were to obtain the growth they want. One of my [...]