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Resources and Knowledge for the Small Business CEO
SMALL BUSINESS CEO
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LEADERSHIP: THE BOOTSTRAPPER’S BIBLE…
MARKETING: USING THE INTERNET EFFECTIVELY IN YOUR BUSINESS…
If your looking to improve your business by being more effective online then this is a good site to visit. Learn about many subjects important to online success!
MARKETING: 4 WAYS TO MEASURE THE EFFECTIVENESS OF YOUR CUSTOMER RELATIONSHIP PROGRAMS
Strong customer relationships are like money in the bank, literally. Our world is constantly changing, big box retailers like Wal-Mart and Home Depot are dominating the landscape, promoting the promise of “one-stop shopping”, and the Internet is making it easier to make online purchases with limited human interaction. On the surface, these changes make it [...]
LEADERSHIP: THE BEST BUSINESS OPPORTUNITIES…
For the past few months, the Small Business Information Guide, has extensively researched the best business opportunities for the new year. This year’s top small business opportunities cover 8 different markets from the sport compact performance market and music therapy to foot care and data storage. These best business opportunities represent markets at an early [...]
LEADERSHIP: DO YOU HAVE WHAT IT TAKES?
Everyone’s got a bit of entrepreneur in them. But do you really have what it takes? Author, entrepreneur, and managing director of Garage Technology Ventures, Guy Kawasaki created this test to assess if you’ve got the basic knowledge you need to make your dream a reality. Want to start the next Google? Betsy Johnson? General [...]
FINANCE: CHOOSING INSURANCE COVERAGE FOR YOUR BUSINESS
Good insurance coverage is an important part of planning your business’ success. When you take out insurance, you’re insuring against things that can go wrong. The insurance company that accepts your policy is betting that things will go right. The reason that it works is that for most businesses, most of the time, things do [...]
MARKETING: SMALL BUSINESS, BIG COMPETITION
Small businesses can live in fear of the big guys. Big bucks, big locations, big advertising budgets and brand recognition can be tough to competition. Although the internet was supposed to “level the playing field”, in reality it doesn’t. It’s always going to be tough for a business with $15,000 in assets to compete directly [...]
LEADERSHIP: LETTING GO… SUCCESSION PLANNING FOR SMALL BUSINESS
Succession works in strange ways–when it works at all. It is hard enough for the big boys, as Disney’s tortured attempts to replace Michael Eisner can attest. Smaller companies, with less practice and a shallower talent pool, often have a tougher time with the process. The founders who give their creations lifeblood and identity won’t [...]
THE ART AND SCIENCE OF GETTING NOTICED…
An ad-industry veteran and entrepreneur shares his insights about the best ways for small outfits to get and leverage media attention. Read the Article HERE
YOU NEED TO GO GLOBAL!
Laurel Delaney in her latest ‘Change This’ manifesto makes a strong and compelling case for why and how small businesses should go global. “This brave new global economy of ours offers unlimited opportunities for entrepreneurs and small businesses. International trade increases sales and profits, enhances a company’s prestige, creates jobs and offers a valuable way [...]
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