LEADERSHIP:Corporate Passion Play

How does your company bring passion to play among its employees?

The answer is simple: a clear, truthful vision, mission and set of values, as well as honest dialogue with your employees.

Many companies today have a vision, a mission and a set of values they espouse that act as a road map for the organization. When it’s a true reflection of the company’s beliefs, it helps provide the meaning, the emotion that employees are searching for in their work.

And, this tool can be enormously powerful, allowing you to bring in the right recruits, unify employees for a common purpose, increase employee loyalty, and “inoculate” against bad news before it happens.

Remember, your company road map must be based in fact or it is worth less than the paper on which it’s printed.

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