Powersport retail expert, John Wyckoff, writes this great article. He describes how a seemingly minor detail can make a big impact on a small retailer such as a motorcycle dealership.
My idea number 21: Make your restrooms sparkle. I am serious that this is an idea to improve a dealer’s (or any retail business’s) profitability.
First, more and more women are becoming riders. More women are accompanying their husbands, boyfriends, family member when they shop for a motorized “toy.”
Next, women frequent a restroom twice as often as men. Women over 20 and those who have had a baby frequent restrooms even more often. Women are very sensitive when it comes to the cleanliness and supplies when they use a restroom.
Read Retail Success – The Key May Be the Restrooms