To blog…or not to blog.
It’s a question on the lips of many savvy marketing executives these days. And it isn’t for everyone.
But if you’ve made up your mind you’re ready for a blog, let’s talk about how to do it right. But first, remember that a blog is a very powerful way to use your company’s “true voice,” and it takes the kind of care and nurturing you’d give any living thing.
Read this great article by Barbara Payne, 4 Steps to a Successful Company Blog
Barbara Payne publishes several of her own blogs, and she writes blogs for enlightened companies. She’s a published author and an experienced marketing consultant.