Comments on: Improve Your Selling…Think Differently…Serve http://www.smbceo.com/2006/12/21/improve-your-sellingthink-differentlyserve/ Resources and Knowledge for the Small Business CEO Tue, 02 Dec 2008 03:38:31 +0000 http://wordpress.org/?v=2.2 By: A.C. http://www.smbceo.com/2006/12/21/improve-your-sellingthink-differentlyserve/#comment-477 A.C. Fri, 05 Jan 2007 14:24:34 +0000 http://www.smbceo.com/2006/12/21/improve-your-sellingthink-differentlyserve/#comment-477 Problem is most biz owners never truly concentrate on marketing. They are preoccupied with distractions that burn time and add no marketing leverage. <br/><br/>Fixing the copier. Hassling with callers. Stocking shelves. <br/><br/>They do eveything ELSE but focus on bringing in the money. <br/><br/>People with a pool store worry about the signs, or the chlorine display, or the types of kiddie rafts. <br/><br/>They should be worrying about creative ideas and marketing that brings people into the store. <br/><br/>Like talking to their high trafficked retail neighbor next door about cross-promoting to each other's foot traffic. Problem is most biz owners never truly concentrate on marketing. They are preoccupied with distractions that burn time and add no marketing leverage.

Fixing the copier. Hassling with callers. Stocking shelves.

They do eveything ELSE but focus on bringing in the money.

People with a pool store worry about the signs, or the chlorine display, or the types of kiddie rafts.

They should be worrying about creative ideas and marketing that brings people into the store.

Like talking to their high trafficked retail neighbor next door about cross-promoting to each other’s foot traffic.

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