http://www.smbceo.com/2007/05/08/rallying-the-troops-will-a-campaign-help/ Resources and Knowledge for the Small Business CEO Tue, 02 Dec 2008 03:57:33 +0000 http://wordpress.org/?v=2.2 http://www.smbceo.com/2007/05/08/rallying-the-troops-will-a-campaign-help/#comment-534 Caroline Melberg Tue, 22 May 2007 02:48:45 +0000 http://www.smbceo.com/2007/05/08/rallying-the-troops-will-a-campaign-help/#comment-534 You said the magic words yourself: senior management embraced it. Without that, your mission is doomed to failure - but even with it, it's no guarantee. I was a part of several of these types of initiatives in my former corporate life; the successful adventures had 2 things in common: executive leadership that was committed to the plan, and a company with clearly articulated goals and values that were adhered to and lived at every level of the organization. You said the magic words yourself: senior management embraced it. Without that, your mission is doomed to failure - but even with it, it’s no guarantee. I was a part of several of these types of initiatives in my former corporate life; the successful adventures had 2 things in common: executive leadership that was committed to the plan, and a company with clearly articulated goals and values that were adhered to and lived at every level of the organization.

]]>