When was the last time you did something to surprise your customers? You know something that would really make them remember you and appreciate your thoughtfulness and attention.
We all spend most of our energy trying to create attention and generate enthusiasm in our prospects and potential customers but ignore the current ones. Just ask the wireless phone companies, all of the good deals go to new customers. When is the last time your provider called you and offered a free phone, or a months free service? Probably never like me.
The surprise doesn’t have to cost a lot of money, sometimes a phone call from the owner just to follow-up is enough. The issue is whatever you do has to be sincere, not just an administrative task done without true intent.
Maybe we could call it ‘Random Act of Kindness’ or ‘Pay It Forward’ or something. Try it, I bet your customers will enjoy the experience.