Posting videos about yourself and your small business has become wildly popular with the growing success of such sites as You Tube, MySpace and Facebook. From an amateur standpoint, how do you begin to produce a professional video on a tight budget? Afterall, you want potential customers to see your business in a positive light.
Lou Bortone, guest author on the Get Entrepreneurial blog, offers some helpful advice. His simple steps to better quality video are outlined in the article, “Five Quick Tips For Way Better Video“.
One tip I would like to add is, speak clearly and at a slow but steady pace. Nothing bothers me more than not being able to understand someone because their words are all jumbled together. Are there any tips or ideas that you can share from your experiences with online videos?
I’ve been thinking about this lately myself. I think video can be a valuable addition to your blog or web site. I also think lighting is important, too. Any of the issues that would go into creating a dramatic photo would go into creating a good video. Quality is king there.
Lou has a good list. What I like is that the list is practical - I picked up a few tips to experiment with.
One thing I’d especially like to see is a list of tips for instructional and “how-to” videos. In other words, if I started giving advice using videos, perhaps to show something on my computer screen, how would I go about that? That’s a topic I’d like to hear more about.
– Anita
Good tips.Making a short podcast is very popular, it makes people feel like they know you even if they don´t.It builds trust which is a good thing.
[...] this post started when Steve Rucinski of Small Business CEO pointed his readers to an article about making a web video to promote your business. He linked out to an article on Get Entrepreneurial about five quick tips for making a better [...]
it depends on the type of business, but from marketing point, it doesn’t bring traffic