Comments on: How to Continue Marketing During a Recession? Email

By: Martin Lindeskog

Martin Lindeskog — Sun, 07 Dec 2008 19:43:50 +0000

Email is a great tool. I am using a video email message system called Talk Fusion. Then you could add a splash of color, sound and image compared to your regular basic email with only text. You could pick templates for different occasions, use your own graphical profile and logotype, add contact information, etc.

By: Chris

Chris — Tue, 02 Dec 2008 18:23:49 +0000

Email is always an effective way to stay in touch with customers and clients - but in times like this, when people are cutting back - it’s probably the most affordable form of marketing to rely on out there right now. But in order to do it successfully (and not annoy your customers) you have to have some guidelines in place, too.

By: Don

Don — Tue, 02 Dec 2008 18:13:00 +0000

Email marketing is well worth the pennies you end up paying for each one sent out. There is no other marketing out there that is a better value than email marketing. We may all begin going back to basics such as email as the economy continues to tighten.

By: Arthur Bland

Arthur Bland — Tue, 02 Dec 2008 04:30:33 +0000

I agree with you Denise…

By: Denise O'Berry

Denise O'Berry — Sun, 30 Nov 2008 03:16:03 +0000

So many articles this year have yelled “email is dead” and I have consistently disagreed with that mantra.

Email is still very much alive and I’m glad to see this in your post.

Unless your target market is Gen Y or younger, email is still a good bet for communicating to and connecting with your target market.

By: Rolv Heggenhougen

Rolv Heggenhougen — Sat, 29 Nov 2008 17:16:39 +0000

Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

By: Ben Waugh

Ben Waugh — Sat, 29 Nov 2008 14:54:22 +0000

Great post. I will read your posts frequently. Added you to the RSS reader.

By: Anup Zaver

Anup Zaver — Sat, 29 Nov 2008 14:38:27 +0000

Email still proves to be the most economical form of direct marketing. Combine this with all the free response data you will get off the back of the campaign and you really do have yourself a bargain!