In these tough economic times, who isn’t concerned with keeping their customers satisfied? With the convenience of social media sites and forums, it’s easy for one negative comment about your business to spread like wild fire. Once the fire starts, it can be difficult to contain it and put it out completely.
It seems like almost everyone is turning to Google Alerts to keep tabs on what’s being said about themselves and/or their businesses. Although it’s a free, easy to use and convenient service, there are other avenues to take to monitor your business. Kari Rippetoe has posted “17 Tools For Monitoring Your Company’s Online Reputation” on her blog, The Caffeinated Blog.
Kari’s list contains tools that are all free for your use. Most of them are new to me and I am eager to test them out for myself.
Interesting. I wasn’t aware of google alerts, but will give it a try to monitor not only my name, but my blog and business as well. Thanks!
Thanks for the link, Amanda! Let me also direct you to a post Andy Beal did a couple days ago that has some additional tools:
http://www.marketingpilgrim.com/2008/12/social-media-monitoring-tools.html
Another thing you can do to maintain your online reputation is make sure the information visible about you or your business online is accurate and relevant. I found a very useful tool for doing this at lookuppage.com.
Great list. We have been a reseller for a business intelligence software called Agent25. It is a similar idea as Google Alerts, but you could do more with this program.