It seems that most businesses, during these tough economic times, are concentrating on offering exceptional customer service to retain valuable customers and gain new prospects. A common goal – offering great support while hoping to set themselves apart from the competition. For internet based businesses, this can be more challenging to accomplish than with a traditional brick and mortar business.
Internet businesses face the challenge of connecting with their consumers on a one-on-one basis even though they are not face-to-face. This is one instance that technology can be more of a hindrance to your business than a help. It’s imperative to make sure your customers feel that they are valued and that they matter. It’s easy to hide behind your internet presence but that won’t help you retain customers and grow your business.
Putting The “Service” Back In “Customer Service” offers 4 steps that can help you satisfy your customers needs and concerns. In this article, Cindy Marlowe points out the need to make you and/or your staff available to answer calls live and in person. It can be frustrating and overwhelming, for your customers, if you limit contact with your business solely via the internet. Providing a toll free customer support number is just one way you can provide the support your customers crave and expect.