As consumers grow increasingly more comfortable shopping online, their expectations for their shopping experiences evolve as well. For those businesses who sell retail products online, take notice of some important facts as outlined in the Retailer’s Daily article Online Shoppers’ Expectations Grow Increasingly Sophisticated. Contained in their article are facts obtained from the 4th annual Allurent holiday online shopping survey.
Freshness and innovation topped the list of online shopper demands, indicating a growing need for retailers to update their sites with new shopping features and merchandise. Power shoppers demand freshness of content and experience-related features, with 93% indicating this to be a critical need.
As the information indicates, shoppers are demanding more from online retailers. If you haven’t stayed current with your retail website, maybe now’s the chance to take a closer look at attracting these experienced shoppers.