With the cost of postage increasing again this May, it’s little wonder that businesses are turning toward email as a means of customer communication. It’s a cost effective option but like anything else, it has its own downsides too. Have no fear…Terra Anderson has 8 Powerful Email Marketing Techniques to help walk you through the rough spots.
1. Longer Isn’t Always Better: The trick is to give readers actionable content - information they can use right away to solve a problem. You need to know what your readers’ problems are, so you can tell them how you or your company, service or product is going to solve these problems. Every email needs to give the reader something valuable and new. When you send out an email, put yourself in the readers shoes. Is it interesting? Is it going to better your life in any way?
This very first point is one that I totally agree with. If you are anything like me, you get loads of email daily. I have barely enough time to quickly skim through each one. If you don’t get straight to the point and intice me in some way, your message it deleted quickly. Read the remainder of Terra’s techniques here.
” The trick is to give readers actionable content ”
Excellent point!
Valuing your recipients time with a straight to the point message will improve your open rates as well as your overall ROI.
I couldn’t agree with you more.
I agree. Longwinded emails or text . . and you’ve lost me (and my interest). Information is digested much more easily through small snippets and straight to the point messages. Overwhelming people with information and unsightly, long paragraphs of text upon text just doesn’t work. Everyone’s time is important and the less of it you require, the better the result that you will receive.
I am with you Amanda! I also love the first tip you quoted above. I really find that very effective if your company could really put their selves into your situation and will be able to empathize to you.
Chris, I agree with you. Very long emails most of the time loses my interest too especially if the main and exciting thought of the email is not introduced earlier.
Is it like a shortcut of AIDA (attention -> interest -> desire -> action)?
These are great tips for improving email marketing! As evidenced by the sheer number of tips here, email marketing requires a good deal of time and consideration in order to be truly effective. Miles Technologies provides cost-saving outsourced online marketing solutions including email marketing for businesses that don’t necessarily have the time or man power to implement solutions in-house.