If you think completing public profile pages is a waste of time, you may want to think again. Travis Campbell of Marketing Professor gives us 5 Ways Profile Pages Can Help Your Business.
Everyone searches online, including our prospects and customers, having public pages helps them to find you. Every time you put up a public page, or update an existing one, it calls the search engines and let’s them know to come and see the new content. And every time there is a new instance of your information on a different page of a different site (another social network) the search engines weigh that more favorably.
I guess I had never considered public profile pages as a means of generating search results. Thanks to bloggers like Travis, I learn something new everyday. Now I just need to find some time to update all of mine…
Wow, that’s interesting and I had no idea the effect it could have. I’m with you . . now to properly update mine
You probably will have a place to compile all your profiles into one sometime in the future. Could this be the ultimate start / homepage?
I have compiled most of my profile pages on my own personal domain .name! Martin.Lindeskog.name
Wow. This is so interesting. I haven’t thought on the significant effects that profile pages might bring.
Hi Martin,
I think it does not have to on the homepage but it’s a good idea to include a profile page on your main site.
Hi Amanda
Terrific reminder. In my work helping people with their linkedin profiles, this is often my message — your public profile is clutch. Meaning it is super important — if someone does a search on my name my LinkedIn profile often pops up ahead of other web work I’ve done years ago. LinkedIn and other social networks have a high authority rank with Google and other search engines. So, this is great to share and remind other small biz owners of the importance of having a full linkedin profile (or wherever you work the social net).
TJ
Arthur,
You are right. You could start using your Facebook page in order to create a place for your profiles. I have a shortcut URL “profile.to/ego” linked to FB.