Mashable brought up a very interesting question as the topic of one of their articles yesterday, Should Your Company Have a Social Media Policy? Numerous companies are encouraging their employees to participate in social media to promote their products and services. But how do you know that their activity is conducted in a professional and appropriate manner? You want your business and employees seen in the best way possible. That’s where written policies would come in handy.
I can see the importance of setting rules and guidelines for employee conduct on social media sites. Training employees on positive social marketing practices will only improve your company’s online presence. Do you currently have any policies for how your employees promote your business online? If not, will you be putting social media policies in place anytime soon?