Back in late June 2006, after a lifetime of erroneously thinking that living in the Northeast meant I was immune from natural disaster, I learned that I was wrong when the Susquehanna River flooded its banks and chased me and my family to a mat in the middle school gym. Looking back, I could nod [...]

If you think that you can do or say whatever you want online with no repercussions, you are so wrong!  That stuff can come around to haunt you again and again.  And if you ever find yourself unemployed, be prepared to possibly have to face the music.  It’s now being reported that 45% of Employers [...]

If you’re a Firefox web browser user, you already know that thousands of free Firefox add-ons exist.  There are pages and pages of add-ons to try.  While some of them are pretty ordinary and really not necessary, some of them can be really useful.  I’ve tried dozens so far and I’ve come across 10 of [...]

Small to mid-sized businesses have unique challenges when it comes to managing projects. SMB’s often don’t have the processes or systems in place to efficiently support the current size of the organization or its future growth, so projects are critical to future success. At the same time, SMB’s have limited resources and small training budgets [...]

If your business has hit a rough patch during this down economy, you’ll be encouraged to hear that economists believe that the recession is over.  So now is the time to prepare your business for greatness.  Get your business back on track by implementing 3 Technologies to Help You Take Advantage of the Economic Recovery. [...]

Boosting morale and motivating employees has usually been centered around cash incentives and bonuses.  Not anymore.  You may be eager to keep employees satisfied but your budget has been slashed to practically nothing.  Have no fear, there are creative ways to keep employees happy without having to spend a dime.   Trent Hamm, of The [...]

In tough economic times, businesses are looking to cut corners and boost ROI in every way they can, and often the first thing to be cut is the marketing budget. The irony of such an approach is that marketing is necessary to achieve consistent sales and growth. Rather than completely cut marketing from your company’s [...]

Joining Twitter and posting a few initial tweets is only half of the battle.  In order for your tweets to mean anything to anyone, you need followers to read them.  Followers make the wonderful world of Twitter go round.  Without them, your tweets are basically a waste of time. You need to establish a community [...]

I was shopping over the weekend with my husband when I was surprised to hear the saleslady describe the store she was working in as “cheap” because they were no longer sending mailings in the mail, only via email.  I guess she was assuming that mailings were solely being discontinued as a means to save [...]

Every small business needs tools to operate. Just as they need a business plan, a space, computers, designated roles and responsibilities and more, they need an e-marketing toolkit that will support them in the execution of their business. While this toolkit is critical to the success of any business, the good news is that it [...]