I was shopping over the weekend with my husband when I was surprised to hear the saleslady describe the store she was working in as “cheap” because they were no longer sending mailings in the mail, only via email. I guess she was assuming that mailings were solely being discontinued as a means to save money, not realizing that email marketing also brings its own opportunities and benefits. So when I came across Small Biz Bee’s recent article, 10 Reasons Your Business Should Be Using Email Marketing, it reminded me of that particular saleslady. If she had seen a list like this one, she would see that there are numerous benefits to adopting an email marketing strategy besides just saving money. Maybe then she would stop making negative comments to store patrons and actually be able to explain the companies new policy in a positive manner. If you’re searching for a reason to start using email marketing, read the list for some good reasons to give it a whirl.