Resources and Knowledge for the Small Business CEO

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Currently browsing posts found in October2009


Smart Marketing Tactics To Increase Sales This Holiday Season

» by October 30th, 2009 at 5:48 am » Comments (7)

We’re heading full steam into the holiday shopping season.  With consumer budgets still pretty tight, now is the perfect time to gear up and entice customers to your small business.  This is especially important for online retailers, according to a survey mentioned in a National Retail Federation press release. 41.9% of consumers will shop online [...]



Top 5 Small Business iPhone Apps

» by October 28th, 2009 at 6:13 am » Comments (19)

Small business owners have to make the most of every minute to be successful. Blackberry says their smartphones allow you to reclaim an additional 60 minutes of downtime every day (that’s 250 hours each year!) and with these 5 apps on your iPhone you may be able to do even better. QuickOffice Mobile Office Suite [...]



Second Annual Free Shipping Day Announced

» by October 26th, 2009 at 6:18 am » Comments (2)

Last year’s Free Shipping Day was considered a success with over 250 merchants who participated and 105,000 visitors on that day. Free Shipping Day is a one day online shopping event that takes place every year just before Christmas. On this day participating merchants offer free shipping to their customers with guaranteed delivery by Christmas [...]



Amazon’s Kindle For PC App Coming Soon

» by October 23rd, 2009 at 7:16 am » Comments (2)

Now this is exciting news!  Amazon already offers a Kindle app for your iPhone.  The app enables you to download e-books and periodicals to your iPhone from Amazon’s Kindle store.  You do not need to own a Kindle reader, just use your iPhone instead.  According to CNET news, soon you will be able to do [...]



How To Set Up A Custom Landing Page For Your Business Facebook Fan Page

» by October 20th, 2009 at 6:04 am » Comments (9)

1. Login to your Facebook account. 2. At the bottom left of your screen – click on Applications (blue arrow pointing). 3. Click on Browse More Application. 4. Type in FBML in the search box. 5. Add the app to your Page. 6. A window will open up to select the Page you want the [...]



8 Reasons Why I Made A Custom Landing Page For My Facebook Business Fan Page

» by October 19th, 2009 at 6:20 am » Comments (3)

1. Create a strong first impression on people who are not logged into Facebook but are finding me on Facebook.com/InternetStrategyClub via Google or via an email. Dropping them on my Fan Page Wall which is active and full of comments, links, and photos etc might be way too much for somebody who just found me. [...]



A Little Twitter Comic Relief From Dilbert

» by October 15th, 2009 at 5:44 am » Comments (2)

I happened upon this Dilbert cartoon about Twitter and I thought it was quite funny.  In it Dilbert and a co-worker trick the pointy-hair boss into thinking they are interested in his every move and encourage him to write every detail of what he is doing.  Of course, they use his Twitter updates to figure [...]



eBay’s Sellers Challenge: Winners Announced!

» by October 13th, 2009 at 6:00 am » Comments (1)

Back on June 11, 2009 I mentioned that eBay was giving away $25,000 as the eBay Sellers Challenge grand prize.  As an update, I’m pleased to announce that the 4 lucky winners have been chosen. US Veterans & Service Member: Thomas Costello is a member of the United States Marine Corps and sells computer equipment [...]



The Mrs. Kravitz Effect

» by October 12th, 2009 at 6:10 am » Comments (2)

If you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there [...]



5 Tips To Keep Your Email Newsletter Subscribers Happy & Opted-In

» by October 8th, 2009 at 5:18 am » Comments (6)

I have always tried to do things for my email newsletter list to reduce opt-outs and create long term subscribers. I have people on my first email list for 3,4,5 years. Getting email newsletter subscribers is not that hard. Keeping them is yet another thing. These five worked really well for me: 1. Give good [...]