We’re heading full steam into the holiday shopping season. With consumer budgets still pretty tight, now is the perfect time to gear up and entice customers to your small business. This is especially important for online retailers, according to a survey mentioned in a National Retail Federation press release. 41.9% of consumers will shop online this year due to 24 hour shopping convenience. However, convenience is not the only factor driving consumers to online shopping. They want to find deals, save money and stretch their budgets as far as possible.
Attracting customers to your online stores should be your main focus through the next two months. This same survey also revealed that 47.1% of these surveyed retailers will utilize social media sites more during this holiday sales season. And consumers will start shopping earlier this year. So, don’t drag your feet any further.
Susan Oakes of M4B Marketing has shared some smart marketing tactics that you should adopt before it’s too late. 6 Ways to Get Your Customers to Buy More will get you on the right track as you forge ahead into the holidays. Are you prepared?
[...] Smart Marketing Tactics To Increase Sales This Holiday Season | SMALL BUSINESS CEO http://www.smbceo.com/2009/10/30/smart-marketing-to-increase-sales – view page – cached We’re heading full steam into the holiday shopping season. With consumer budgets still pretty tight, now is the perfect time to gear up and entice customers — From the page [...]
Great data on the online shopping trends! Many companies are planning on holiday sales to make their year, and these tips are invaluable for them.
Interesting data Amanda. One thing I would add is that if customers are shopping online for 24 hour convenience it might be a good idea to check that your customer services practices are up to speed.
Are the rest going to purchase stuff at a brick & mortar store? Interesting data on holiday shopping. Do you think that the sales of goods will increase this year, compared with 2008?
Susan, You’re exactly right. Now’s a good time to analyze your website & practices and make changes before the holiday rush starts.
Martin, According to another survey done by NRF, http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=806, U.S. shoppers are predicting they will spend less this year. About 3% less than last year.
[...] Smart Marketing Tactics To Increase Sales This Holiday Season – I love the first chart in this post (click on it to view it larger) because it reveals the exact reasons why customers prefer to shop online. If you mention these points in your marketing messages, you’re sure to appeal to those consumers who have these preferences. [...]