If your business is still against adopting social media practices, you may want to think that through a bit more. According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth, 91% of Inc. 500 companies use at least one form of social media. That number has increased from 77% is 2008. Not surprisingly, Twitter is used by 52% of those respondents.
Eric Mattson, CEO of a research firm named Financial Insite and one of the head researchers in the study, believes that the high reception to social media among Inc. 500 companies is significant for several reasons. “Inc. 500 companies are focused on doing anything they can to grow faster and social media is an innovative tool that may give them an edge over their competition,” he says.
So if you’re goal is to grow your business fast and strong, you may want to imitate these Inc. 500 companies. It’s pretty obvious that social media tools are not going to go away. They’re growing by leaps and bounds and are quickly becoming a valuable part of running a small businesses.
our company launched a social networking site for retail industry professionals and our software users in Oct and we are seeing strong growth. We belive social media can be a great customer service tool as well as a method for connecting with non-customers in our industry. Retail professionals are welcome to request a complimentary membership if you would like to see how to use social media at http://tiny.cc/OuqBK
[...] Study: Social Media Gaining Momentum | SMALL BUSINESS CEO http://www.smbceo.com/2009/11/27/social-media-gaining-momentum – view page – cached If your business is still against adopting social media practices, you may want to think that through a bit more. According to a study conducted by the Center [...]
Social comments and analytics for this post…
This post was mentioned on Twitter by Small Business: Study: Social Media Gaining Momentum: If your business is still against adopting social media practices, you ma.. http://rly.cc/Uz0By...
That’s interesting news. Do you know how big percentage of small business companies are using social media tools?