Q. I’ve seen you point out the question “Anything else?” as one of your “really good sales questions”. I see it as a close-ended question. Is “What else can I do?” as effective, or more or less effective? A. What a great question. Let me applaud you for thinking this deeply about the language in [...]

Susan Oakes of M4B Marketing brought up a really good point today.  Responding to comment forms and emails is essential to your business’ reputation.  The reason – nobody likes feeling like they are being ignored. It isn’t a good feeling being ignored and you just never know if the ones you ignored might be the [...]

Being a small fry in an ocean of much larger fish is certainly not anyone’s idea of fun. And when you’re a small company who’s not only worried about the competition but also trying your best to just stay afloat amidst the strong currents of the business world, you feel overwhelmed and find it hard [...]

Have the requirements for leadership changed? Is it true that “The time of the great leaders like Churchill, JFK, FDR, and Golda Meir, is over because the world is too complex for one individual to know everything”? Is it true that “One of the things that people need to master now is… not only to be [...]

I mentioned yesterday that Small Business Trends is now offering free monthly giveaways and special discount offers to their readers.   Well, this month you have the opportunity to win a free book! 8 copies of the book “Build a Green Small Business: Profitable Ways to Become an Ecopreneur” by Scott Cooney are up for [...]

Personally, I’m always eager to enter free giveaways or use online discount offers.  Who doesn’t like a bargain, especially these days?  Sometimes you can find good deals not only for personal products but also for items for your small business. Small Business Trends realizes how important it is to keep small business budgets in check.  [...]

Yesterday Business Week announced the beginning of their second annual search for America’s Most Promising Social Entrepreneurs.  Business Week is looking for reader suggestions of U.S. based companies that are profitable while solving social issues at the same time. We want to find entrepreneurs who are building profitable business models in which doing good is [...]

We hear story after story about organizations trying to reinvent themselves or wondering why they have lost market share or stakeholder support. Often times they are so close to the root challenge that they overlook it and try to advertise or promote their way out of slumping sales. A better approach: look deep to examine [...]

With smartphones growing in popularity, it’s not hard to imagine that newer marketing tactics will involve tapping into the mobile market.  It’s amazing to me just how many people cannot disconnect themselves from their mobile phones. In a recent podcast interview, Paul Rosenfeld discusses how text message marketing is quickly becoming the next must have [...]

Yesterday I discovered that we were mentioned in a list of CEO blogs on Accounting Degree.com.  In 25 CEO Blogs Every Biz Student Should Read, you’ll find a nice variety of informational blogs. Whether you’re working on your MBA or just starting out as an undergraduate business student, you can augment your education with a [...]