It seems like video content is growing in popularity lately and I’ve seen it used in some really unique ways.  So much so that I’ve often been tempted to start adding video content on my other blog.  But alas, I don’t have a video camera yet and I’m not exactly sure of the whole process.  [...]

Small businesses tend to overlook the importance of hiring a management consultant; they don’t realize that big businesses are into this kind of stuff because they know that this can greatly affect the return of investment. Yes, you heard it right, management consulting can play an important role in increasing the rate of return on [...]

Unless you’ve been living under a rock for the past few years, you’ve no doubt heard of the popular movies in the Twilight series.  So, have you ever considered that Twilight may actually be able to help your business?  No, seriously!  Last week, we learned that that’s a real possibility. New product developer Kimber Chin, [...]

It can be overwhelming sometimes to see a lot of tasks that need to be done for your business. Sometimes you can manually do the tasks but they often lead to added pressure and stress. The solution for this is to find software specifically designed to do some of these tasks and help eliminate the [...]

Company blogs have been gaining in popularity for small businesses over the past few years now.  They are a great way to stay connected with current customers and serve as a great avenue for enticing and obtaining new customers and clients. If you’re new to blogging for your business or company, you may be at [...]

If you think you have achieved success when you saw your business up and running, you are wrong. You are  actually just starting. You are not really considered successful yet if you have just started your business. Your greatest challenge comes when you have to make your business available to the public. You still have [...]

Gone are the days where marketing can be done by just buying a small ad. Business cards are no longer attracting customers and sending mail or postcards may not get you new clients. These are traditional marketing strategies. We used to witness how these strategies helped entrepreneurs to manage their business. But this is no [...]

Despite a modest-to-invisible economic rebound in the U.S., conditions remain precarious for millions of small business owners in all areas and industries. With economic headlines shouting one big problem after another, we’re conditioned to think about economic dangers in grandiose terms – the calamity that cripples and possibly sinks a business, whether it’s a giant [...]

Given that most purchasing decisions are now made online and are heavily influenced by the recommendations of friends and peers, there is no doubt that social media provides a very powerful medium for brand building. For the many small business wondering how to participate, here are a few tips that can really help make the [...]