I tend to be overly cautious when deciding to do business with a new company online. With so many online scams out there, it can be quite simple to become a victim. I always have my own little checklist of things I like to check before putting my faith (and money) in them.
Being busy business owners, sometimes we tend to overlook some of those very same high standards on our own e-commerce websites. So being that it’s a brand new year, now seems like a great time to take a good look at how we ourselves may be scaring away potential customers without even realizing it.
Jason Kienbaum, of Business Done Now, recently posted a nice list of 10 potential red flags keeping new customers from buying from you. These key issues are a lot of what I look for on websites I consider doing business with. However, one of the first things I always check was not listed.
And that would be a full page of contact information including their full address, phone number and email addresses. If I have to search for contact info like it’s an Easter egg hunt, I say so long. How could you possibly trust a company when they obviously want to stay hidden and inaccessible?