I tend to be overly cautious when deciding to do business with a new company online. With so many online scams out there, it can be quite simple to become a victim. I always have my own little checklist of things I like to check before putting my faith (and money) in them.
Being busy business owners, sometimes we tend to overlook some of those very same high standards on our own e-commerce websites. So being that it’s a brand new year, now seems like a great time to take a good look at how we ourselves may be scaring away potential customers without even realizing it.
Jason Kienbaum, of Business Done Now, recently posted a nice list of 10 potential red flags keeping new customers from buying from you. These key issues are a lot of what I look for on websites I consider doing business with. However, one of the first things I always check was not listed.
And that would be a full page of contact information including their full address, phone number and email addresses. If I have to search for contact info like it’s an Easter egg hunt, I say so long. How could you possibly trust a company when they obviously want to stay hidden and inaccessible?
[...] Are You Giving Potential Customers The Wrong Impression? | SMALL BUSINESS CEO smbceo.com/2011/01/05/wrong-impression/ – view page – cached Here are 10 online mistakes that may be scaring away your potential new customers. [...]
Thank you for including Business Done Now in this post! I hope everyone gets some great information from it!
Jason Kienbaum
You’re welcome Jason! We always love to share great articles with our readers.
Yes, you are exactly right. Our contact information would precisely make the customers feel that we are trustworthy sellers. To my perspective we can also add our photos, logos in the contact page to drive more attention to our business and also ensure that we are always there to solve their concerns.
Thanks for the information on business. You are correct if we give the customers our details like phone, email and the location it will gain their confidence. We do small business services and we will keep in mind the tips given by you.
Thank you
Lakshmi
Amanda, well said. I have said much the same (and a bit more) in an article just posted over on the SMB Research blog, 10 Best Practices For a Better Website, http://smbresearch.net/blog/betterwebsites/.
Bob Eastman
Managing Director / Analyst
SMB Research
Boston, MA 02205
(781) 904-0408 main
reastman at smbresearch (dot) net