For a new small business owner who is seeking to grow his or her business, brand reputation is an important consideration to keep in mind, which is why any negative press about the business can be detrimental to its success. All it takes is one unhappy client or associate, the lightning-fast pace of the internet, [...]

These days, it seems unlikely that there is still a small business owner who doesn’t use smartphones. Since the internet is more accessible now than everybody thought possible, mobility has taken on a whole new different meaning. Our smartphones have become a bigger part of our lives than we’ve all imagined and it just makes [...]

Starting a small business means having as many allies as possible and few allies are as important to new business owners as the banker. It always pays to be on the good side of the person who has a say over whether or not your emerging business will be extended the loan it needs to [...]

The questions that plague small businesses seem to never change – only the subjects small business is asking these questions about. Unlike a corporation or large company, resources within a small business are often scarce.  As it is, you likely are doing the jobs 10 or more people would be in charge of in a [...]

Maintaining a business is very much like keeping a relationship. It’s a two-way street; it’s about giving and taking. Since Valentine’s Day is today, I won’t be dispensing with the usual tips, advices and general opinion about business. Instead, I will be discussing what I have personally observed and experienced on how relationships and business [...]

The cardinal rule of email deliverability is to never borrow, buy or rent an email list. Doing so could cause you to end up on a blacklist, permanently crippling your deliverability. To boost the size of your email list, review every interaction point a customer has with your company, and consider implementing a program for [...]

The National Export Initiative is an encouragement for small businesses to give aid in tapping into the global marketplace. Exporting is a great opportunity, however small business owners need further assistance before jumping into this with both feet. According to the Global Entrepreneurship and Development Index (GEDI), the United States ranks third in the field [...]

One of the largest recessions in recent history has been plaguing our economy and impacting the worldwide market for over four years. With unemployment rates still high, market shares making vague, inconsistent progress, and a record number of homes in foreclosure, the question on everyone’s mind is: when will this recession end? Unfortunately, as people [...]

As an SMB CEO, you must take on multiple roles to ensure that your company has the greatest chances of success. One of the most important of these roles for building your business is marketing. As technology evolves and consumers spend more and more time on the Internet, you must utilize online tools in order [...]