More and more small businesses are setting up their Web headquarters on Facebook instead of a traditional website. This has several benefits over a typical small business website. For one, a Facebook page is free. It also provides an instant connection to potential customers in a way that standard websites don’t. You don’t need to [...]

As an employer, do you closely monitor what your salespeople wear before they go out to meet with clients? No? Perhaps you should take a closer look now and then. While more and more offices it seems turn a little more casual each day when it comes to clothing, sales people representing your company when [...]

In-Stat recently released a study which predicts that wireless services would have exceeded wireline voice by 2012. This is not surprising as more businesses consider mobility as a business necessity rather than just a lark. The importance of connectivity is emphasized now more than ever and it is particularly crucial since more businesses operate online [...]

While the dawn of the internet has brought us e-commerce and a brand new channel to market, it has also empowered the consumer in an unprecedented way. Websites like Trip Advisor and Review Centre have given unhappy customers a very public platform on which to vent their spleen about any perceived injustice and this can [...]

Technology has undoubtedly been beneficial to businesses of all sizes. With the promise of convenience, convergence and collaboration, we have yet to see a promising business which has an aversion to using technological tools. Although it is tempting to get the latest trends and tools for business improvement, there are still, in my opinion, two [...]

If you are a small company, chances are you have taken advantage of every free opportunity you can to market your product or service – including Facebook. Creating a Facebook page for your company is a great idea not only because it is free, but because it offers yet another medium for which customers can [...]

With the advent of technology comes a convenient way of running your business. Who would have thought that social media, gadgets and various business tools can enable even the technologically-challenged entrepreneur to be connected even if they are away from the office? Working remotely or out of the office is fast becoming more a necessity [...]

Your employees and perhaps even you have dealt with these individuals at one time or another – the angry customer. In jobs that involve a lot of customer service calls, undoubtedly some of your employees have met the wrath of that man or woman who doesn’t like the service, the product they acquired, the prices [...]

Every second that your business website is down, your software isn’t working, or your hardware is offline costs you money and customers. You need to get back up and running as quickly as possible. And while a lot depends on what you need and the quality of your tech support, you can help make it [...]

According to a recent MetLife study, while small businesses are quite optimistic with the general economy employee retention may be the next hurdle to overcome.  It’s not enough to make your customers happy so that they will come back to be patrons of your business. Another important factor to consider is how to retain your [...]