Does 360° feedback really work? Some organizations decide not to use this process as a leadership assessment, while others support it. I am a fan, and I’ll share tips in this article that will help to increase the effectiveness of 360° feedback for you. First of all, for those who do not know what 360° [...]

As with any campaign your business runs, how it is received by customers goes a long way in determining whether or not it will be successful. In the event you’ve orchestrated a social media campaign and it has fallen on deaf ears for the most part, there is a reason to focus in on as [...]

Conferences can be extremely good business and hosting an attractive event with the right speakers can ensure a full house of people who are eager to part with their cash in order to hear the wisdom that is on offer. While conferences can be a good money spinner on their own, it is important not [...]

As a small business CEO, there is a ton to think about – finances, hiring, marketing, social media, branding, partnerships. As someone who gives advice to small business owners and entrepreneurs, I know just how much advice is out there when it comes to best practices and business plans. However, as someone who also works [...]

Every day the number of people doing business online increases.  And as those numbers increase, so do the number of criminals looking to take advantage of your unsecured information.  While everything online seems fast and convenient, threats to your personal privacy lurk around every corner. I was thrilled to see an article on this very [...]

You may think that having a website forum is a fool proof, maintenance free marketing tool for your small business but that’s not always true.  According to Bloggertone’s recent article, ignoring your website’s forum may be hazardous to your business health. Writer Dave Thomas points out that lack of forum moderating can lead to unhappy [...]

How important is your logo? If you make a good product, turn a profit, and enjoy strong customer support, does that little logo really matter? Just ask Gap. In October 2010, facing a slide in their share price, the clothing retailer ditched their elegant white-lettered, blue square logo in favor of a new model that [...]

“I am the type of manager who is most comfortable giving direction to my team members. I am very good in my field, and I believe that my knowledge has gotten me promoted to management positions. Therefore, I need to keep directing them since I’m the expert and highest in authority. But lately, I’m hearing [...]

What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services. Depending on how well connected your brand is, a positive comment from someone with a strong online presence can instantly catapult your sales figures, while a negative [...]