Recently Intuit conducted a holiday sales survey and produced The Small Business Owner’s Holiday Season Cheat Sheet infographic. I found many of the statistics on this particular infographic interesting but one stood out most surprising to me. According to Intuit, 69% of holiday shoppers will still shop in retail store locations.
That number seams really high to me. I expected the majority of holiday shoppers to be more geared toward online shopping instead. Maybe it’s just me but I prefer to avoid the holiday shopping crowds in the retail stores. You can count me in as part of the 26% of online shoppers.
Take a closer look at the above holiday infographic. Does any of the other statistics surprise you?
One of the numbers that surprises me the most is the last one. It’s such a large percentage answering “yes”, but what exactly does that mean? I can’t imagine too many retail shops transitioning from POS or dedicated credit card terminals to smart phones, and the question is irrelevant for online merchants.