Negative reviews and feedback for a small business can have a greater impact today than ever before due to the increased use and accessibility of the Internet. Unfortunately, one negative review can turn consumers away, but with the right proactive approach, negative reviews don’t need to have a huge impact on your business and can even be viewed in a positive light by incorporating the following into your reputation management campaign.
- Confirm the legitimacy of the claim. Unfortunately, some do attempt to make other businesses look bad for personal gain, so first confirm the legitimacy of any negative feedback you receive.