DATE ARCHIVES : 2012

How Could Going Green Benefit Your Small Business?

The reasons to go green are often pitched as necessary changes for the continued existence of the world with growing populations and pollution. While not wrong, going green often comes with a stigma of raising costs of business, and in an unstable economy it can seem dangerous to go through any dramatic change in doing business.

How Going Green Could Benefit Your Small Business

Here are some examples of ways going green can save you money and be good for business, all while helping the environment.

Any PR is Good PR, but Positive PR is Better PR

While it may seem like a bad way to think about going green, the fact is that it can easily turn into a great marketing campaign.…

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5 Tips: Choosing the Right Team to Support Your Local Business

When we begin our journey as local business owners, we often go it alone for a bit and find that we wear a lot of the department hats ourselves. We’re the CEO, the accountant, the marketing team, the human resources team, and then some.

But at some point, we’re ready to hire a team of consultants, contractors, and/or employees to support our goals and vision. At this exciting and pivotal point in time, our business’ success largely hinges on whether or not we hire the right people to support us and our business.

Tips for Hiring Team to Support Your Local Business

It can be helpful to keep the following in mind when you’re recruiting a team to support your company:

Interviews Matter.…

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8 Factors That Determine Whether Your Company Would Benefit From a GSA Schedule

Regardless of your industry, if you do business or have thought about doing business with the government, there is a strong chance you have heard of the GSA Schedule Contract.   However, if you are like many companies, you may be uncertain whether your company is eligible to participate in the program and if you should invest the time needed to obtain a GSA Schedule Contract.

would your company benefit from GSA schedule

So, how can you tell if your company would benefit from holding a GSA Schedule?   Here are eight factors to take into consideration:

1. Does your company currently do business with the government?

If you have a D&B D-U-N-S Number, are registered on the Central Contractor Registration (CCR) website, and have already been contracting with the government, a GSA Schedule Contract is the next logical step.…

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What Is Zurker And Do You Need To Know About It?

Not one to miss out on an opportunity to stay in the loop with all things social media, I have decided to keep a very close eye on new social networking site Zurker. Since the name first started circulating around in February, there has been much speculation and interest in the new start-up and it has only continued to grow.

Zurker

The name Zurker will frequently come up in conversation or I’ll stumble across another article on my internet travels.   I can safely say that I am both curious and fascinated in Zurker. Here’s why:

Zurker is owned by their members

The first thing that comes to mind is some sort of secret members society.…

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3 Critical Financial Steps to Starting a Local Business

3 steps to starting a successful local businessStarting a business is an exhilarating time. It can also be a very stressful and busy time. As a local business owner, you often end up wearing all of the hats (CEO, Accounting, HR, Marketing, etc.) in the beginning due to lack of funding early on.

In all honestly, this isn’t such a bad thing because it’s nice to know how things work and how all the pieces fit together if you’re the one running the business. At the same time, the goal is to be able to hire experts to handle other departments at some point in the future so you can focus on building and growing the business.…

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College To Work – Building The Leader In You

preparing for job interviews after college

I was recently asked to help a college student prepare for interviewing, and it reminded me of how important it is to be well-prepared when looking for a job, especially transitioning out of college. In this blog post I provide several tips for the earliest leaders – those entering the professional workforce for the first time. This is your first shot at presenting yourself as a leader to your desired place of work.

Make your resume “pop” with accomplishments and leadership.

It’s very important to show all of your work experience that includes summer and seasonal jobs and internships. Organizations look for good work experience.…

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Local Business – Only 1.3% of Fans Actively Engage on Facebook

Only 1.3% of Local Business Fans Actively Engage on Facebook You read that title right. Of the millions and millions of users on Facebook, a new study by the Ehrenberg-Bass Institute found that almost 99% of Facebook fans do not engage with the brands they follow.

The study recently published by AdAge selected the top 200 Facebook brands to track over the course of six weeks and studied how many likes, shares, comments, tags and posts occurred for each. The result was that only 1.3% of fans actively engage. That number drops even further to only .45% when you remove the new “˜likes’ from fans.

At first glance, this number might catch you a bit off guard; but is this really that much of a surprise?…

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Lead Nurturing to Maintain Contractor Leads for Local Business

When trying to increase contractor leads for a local business, it’s important to do whatever it takes to not lose them once you get them. If you did, then your efforts would be in vain! Once you’ve already intrigued them enough to visit your site, it’s important to consider how to keep those visitors coming back over and over again. Lead nurturing will allow you to do just that.

lead nurturing tips for local businesses

As we all know, many people like to look around, consider their options, and make sure they are making the right decision before finalizing any purchase transaction. Because of this, it takes a little time to gain a new lead.…

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