The Gift That Keeps on Giving – ROI on Corporate Client Gifts

Getting the best ROI on a corporate gift is more about being impressive than being lavish. Making an impression on your clients doesn’t mean a private jet pool party in the Maldives. On a small business budget, being impressive simply means conveying your branding message in a way that generates a return on the investment. So, how is it done?

Business growth via corporate gifting

Redefine “Impressive” in your mind

When it comes to small business branding, being impressive is about conveying the right message about your brand, in a memorable, valuable way. If you’re in the business of growing other businesses, this may mean a “growth” themed gift.…

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Innovation in Marketing Creates Impact That Lasts

Marketing has taken a new turn in the recent years. Innovation and creativity should not only reflect in the advert being showcased but also through the media being used.

“Nobody remembers the number of ads you run, they just remember the impression you make,” said Bill Bernbach, founder of the world-renowned Doyne Dale Bernbach Advertising Agency.

Pepsi augmented reality ad

Integration of marketing with technology has become a must in today’s world where everything has become digital. More and more people are using mobile phones in India. 23% of this population is hooked on to smart phones, and this number is increasing as we speak.…

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How Your Business Can Get a Mobile Marketing Edge

With everything from photo editing to bill pay in the palm of their hands, it’s no wonder most Millennials would rather give up their car than their smartphone.

Mobile marketing trends among teens

Millennials’ tech obsession runs so deep that a staggering 83 percent of them actually sleep with their mobile devices. Since mobile phones rarely leave users’ sides, it naturally makes them the most efficient point of contact for marketers.

Having a strong mobile presence is becoming essential to businesses’ success, with 15 percent of online retail taking place on mobile devices in 2013. That number is estimated to reach 25 percent by 2017, which means that if your business hasn’t yet developed a mobile presence, you’re missing out on a huge stream of potential revenue.…

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How to Plan a Successful Office Party

Although a smoothly run office party won’t make or break your career, there are many benefits to having a nice bash. It’ll show that you have a versatile range of skills including your ability to understand social dynamics. That’s the kind of transferable skill that’s useful in almost all industries. Consider the following tips in the days leading up to the event.

Office party planning

The Nature of the Event

Not all events will be the same. A member of senior management’s birthday might be handled differently than a someone who was hired to fill in someone’s shoes while on maternity leave. Think about the following questions:

  • What is the history of the event?
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Contracting a Profitable Web Copywriter

Whether hiring or contracting a specialist web copywriter to work on your company website, you may be in for frustrating times ahead. With the rules of SEO changing, more brands are looking to content optimisation and careful keyword research to stay ahead of competitors, and that’s where web copywriting becomes an essential part of the web development process. A good web copywriter will charge you a one off fee that will deliver a staggering return on your investment over time.

Copywriting

So, what do you need to know before hiring a web copywriter?

1. They may not know what you’re talking about

Just like in any other aspect of business, there are the pure professionals who know enough about their own trade to know a bit about your trade.…

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How Much Internet Does Your Business Need?

No matter how many apps and tools you have to help you run your business, the key to a successful business is making sure that you have enough internet for your needs. The last thing you need is to be in the middle of a video conference, or just trying to upload a send a large file to a client, and discover that your current speeds aren’t enough to handle the task. On the other hand, if all you do is occasionally access the internet and check email, you don’t want to spend a lot of money on bandwidth you don’t need.…

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Better Together: Essentials for a Successful Business Partnership

Modern society glorifies individualism and the concept of self. Innovative platforms have enabled us to become self-taught in numerous fields, making education more accessible to people worldwide. The rise of feminism has liberated women from the singular, purely domesticated trajectory that once epitomized the gender; women, once expected to acquiesce to a life at home, are now encouraged to pursue their own interests. Mediums of expression, such as YouTube, Twitter and Instagram, spurned a trend of online divulgence that revolves around users’ eagerness to publicly display their personal lives.

Partnership

This cultural shift, one that characterizes the new millennium, has trickled over to the world of business as well.…

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Can’t Afford Mobile? 5 Tips to Help You Survive Without It

Customers expect to have information about your business – and your competitors – at their fingertips. If you’re not on mobile, you’re missing out on a huge opportunity to gain customers.

Online store

Four out of five consumers use smartphones to shop, and 70 percent of mobile searches lead to online action within an hour.

Despite these staggering statistics, many CEOs are still hesitant to jump on the mobile bandwagon. But mobile is the future of business, and it won’t wait for you to catch up before it sweeps your competition right past you on a digital wave of connected clients.

Mobile Boosts Business

In nearly every area of commerce, a mobile presence can boost your business by providing:

  • More leads.
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Creating a Productive Office Environment

How furniture and design choices can impact your bottom line

As a CEO or small business owner, it’s up to you to decide what kind of office environment you create – and the choices that you make matter. Office design impacts happiness in the workplace and overall productivity – no matter how seasoned your are or the size of your business.

office desk

So as if business owners didn’t have enough to consider when buying new office furniture and configuring the office space, they now have to consider how those choices will impact the company bottom line.

It doesn’t have to be as daunting as it sounds.…

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Tackling the 20 Percent of Revenue You are Losing to Inefficiency

You already know that inefficiencies are bad for business, but do you understand how bad? Every year, many organizations lose 20 to 30 percent in revenue due to inefficiencies. That’s some serious cash that could be going back into developing your business.

Catching money

If that’s news to you, you probably haven’t prioritized the best strategy for increasing efficiency: Documenting your processes. The thought of getting your processes in writing may sound tedious, but once you start doing it, the thrill of saving so much time and money will make you want to keep improving.

The Far-Reaching Impact of Efficiency

When given the same task, 12 different people will do it 12 different ways.…

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