Better Together: Essentials for a Successful Business Partnership

Modern society glorifies individualism and the concept of self. Innovative platforms have enabled us to become self-taught in numerous fields, making education more accessible to people worldwide. The rise of feminism has liberated women from the singular, purely domesticated trajectory that once epitomized the gender; women, once expected to acquiesce to a life at home, are now encouraged to pursue their own interests. Mediums of expression, such as YouTube, Twitter and Instagram, spurned a trend of online divulgence that revolves around users’ eagerness to publicly display their personal lives.

Partnership

This cultural shift, one that characterizes the new millennium, has trickled over to the world of business as well.…

Continue reading

Can’t Afford Mobile? 5 Tips to Help You Survive Without It

Customers expect to have information about your business – and your competitors – at their fingertips. If you’re not on mobile, you’re missing out on a huge opportunity to gain customers.

Online store

Four out of five consumers use smartphones to shop, and 70 percent of mobile searches lead to online action within an hour.

Despite these staggering statistics, many CEOs are still hesitant to jump on the mobile bandwagon. But mobile is the future of business, and it won’t wait for you to catch up before it sweeps your competition right past you on a digital wave of connected clients.

Mobile Boosts Business

In nearly every area of commerce, a mobile presence can boost your business by providing:

  • More leads.
Continue reading

Creating a Productive Office Environment

How furniture and design choices can impact your bottom line

As a CEO or small business owner, it’s up to you to decide what kind of office environment you create – and the choices that you make matter. Office design impacts happiness in the workplace and overall productivity – no matter how seasoned your are or the size of your business.

office desk

So as if business owners didn’t have enough to consider when buying new office furniture and configuring the office space, they now have to consider how those choices will impact the company bottom line.

It doesn’t have to be as daunting as it sounds.…

Continue reading

Tackling the 20 Percent of Revenue You are Losing to Inefficiency

You already know that inefficiencies are bad for business, but do you understand how bad? Every year, many organizations lose 20 to 30 percent in revenue due to inefficiencies. That’s some serious cash that could be going back into developing your business.

Catching money

If that’s news to you, you probably haven’t prioritized the best strategy for increasing efficiency: Documenting your processes. The thought of getting your processes in writing may sound tedious, but once you start doing it, the thrill of saving so much time and money will make you want to keep improving.

The Far-Reaching Impact of Efficiency

When given the same task, 12 different people will do it 12 different ways.…

Continue reading

Your User’s Mouse is Trying to Tell You What’s Wrong With Your Site

Your website is a work of art. The design is clean and beautiful, the visuals fit perfectly with your brand, and the entire site is structured to quietly guide users where they need to go.

But there’s a problem: Users aren’t cooperating.

Browsing

Most of them seem to insist on using your site incorrectly. They’re not navigating to the right pages, no one is contacting you or filling out the forms, and most importantly, the number of people buying what you have to offer is much lower than it should be.

This is a trap many companies fall into: They put great effort in designing a website based on how the user is “supposed” to use it.…

Continue reading

How LinkedIn Can Expand Your Small Business’ Reach

Social media can help small businesses expand their reach exponentially, but it’s not intrinsically effective. To get the full benefit of social, you have to use it like a pro.

You probably set up a Facebook page within days of launching your business — maybe even beforehand to build hype. You might have a Twitter account for your company, but did you create a LinkedIn profile?

LinkedIn

Many small businesses overlook LinkedIn when developing a social media presence, but it can be an effective tool that impacts every area of your business, from recruitment to sales.

What Makes LinkedIn Different?

Believe it or not, LinkedIn is the third most popular social network with 238 million active users.…

Continue reading

Four Ways of Taking The Loneliness Out of Working at Home

If you are a ‘mompreneur’, or entrepreneur mom, working from home is likely to be the best option for you. The allure and advantages of working remotely are evident: it provides all the flexibility you need, and also entails a huge saving of time and energy. Working from home means no more hours of commuting, and this is time that can be better spent with the kids.

Mompreneur

While this lifestyle sounds ideal, the other side of the coin is the lack of socialization, the overwhelming sense of solitude that anyone who works from home should be familiar with.

So how do you overcome the loneliness of being a mompreneur?…

Continue reading

15 Twitter Tools Your Business Should be Using

Twitter has become an increasingly powerful device for small businesses, allowing them to engage with clients, reach a wider audience and spread brand awareness. Although Twitter is useful on its own, there are a number of tools available to help small businesses get the most from the social networking site. These tools range from those allowing you to schedule and track tweets, analyse competitor profiles, increase your followers and manage several accounts.

Twitter tools for business

Here we look at 15 of the best Twitter tools your business should be using:

  1. Hootsuite: Ideal for those using multiple Twitter accounts, it allows you to manage a number of accounts, schedule tweets and track brand mentions.
Continue reading

Grow Your Business by Sticking to Your Guns

Every small business owner wants to make money. In fact, revenue is the very definition of being in business. But is there such a thing as an overreliance on revenue to drive your business?

Definitely – and it could be damaging your company.

Focus on profits

Successful entrepreneurs need a deeper meaning attached to the growth of their business. Are you trying to save the world? Are you trying to provide the best service or product in your industry? If you’ve already found this deeper mission, then you can afford to focus on revenue. But if your goal is simply to make as much money as possible, you may be out of business sooner than you think.…

Continue reading

Human Rights Over 50 Years

Whether political talking point or respected institution, human rights are certainly one of the most talked about topics today. That they were developed more than 50 years ago and remain an important aspect of life shows just how important – or to some, how controversial – human rights really are.

A Mail Online article with the title “Human Rights and an Affront to Justice” demonstrates the debate regarding human rights in our country. Institutions like the European Court of Human Rights are both praised and pilloried by a range of political and social commentators.

Equal human rights

Take an international focus on human rights, however, and there’s little in the way of criticism.…

Continue reading