5 Types of Effective Marketing Swag for Your Etsy Brand

You love to craft, and you’ve been told time and again people would pay money to buy what you can produce. You’ve decided to try to earn some extra income – perhaps even grow your passion into a viable career someday – by opening an Etsy store.

Etsy sewing shop

In order to effectively get the word out about your store, you should start a marketing campaign to grow awareness about your store. Pass out and mail swag personalized with your Etsy shop’s information. Give these items as a bonus with an order, mail them to influential reviewers and bloggers, and pass them out at crafting fairs.…

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5 Tools to Manage Your Small Business More Effectively

Running a business, however small, is no walk in the park. With little or no staff, you would have to take care of the many challenges inherent in business management, which can include financing, marketing, managing deliverables and growing the business, among other things.

business apps

Like a plumber and his tools, it is imperative that you are equipped with spot-on business applications to grow your business, as allowing yourself to settle for software systems that get in the way of effective communication, data accuracy and reliability, client relationships and employee engagement are detrimental to success.

If you’re in the market for tools to help you manage your business more effectively, here are five you might want to take a look at:

Bitrix24

Bitrix24 is a free social intranet framework for small businesses comprised of a maximum of 12 team members.…

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Improving Efficiency At The Workplace: Why It’s Important and How To Do It

As a small business owner you probably find yourself juggling multiple projects and small tasks at the same time and end up the day feeling frustrated because you seem not to be moving forward with your to-do list. Things can be a little bit more difficult if you are an inventor and you need to find free time off from your full time job to devote yourself to your creations. Everything seems to distract you and you don’t feel efficient at all.

Struggling in time management

Efficiency at the workplace is of utmost importance. It is the key to achieve goals and results and it is the best way to get our projects and tasks done.…

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Small Business. Big Passion.

As a small business, you can have many benefits. You just need to realize and take advantage of some of them. Passion is one of the most important qualities you attempt to seek in every single one of your employees. Especially in a small business, passion is what takes your business to the next level. With passion comes an array of positive effects. You are more motivated, more supportive, and more engaged.

Passionate staffs

One typical route to take is changing the workspace as we’ve seen in many start-ups nowadays. This is a great feature, but most small businesses frankly don’t have the opportunity and capital to construct the next Google workspace.…

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Welcome Spring with a Spectacular Office Party

As winter winds its way down, so does office morale. Cold weather, short daylight hours and frayed tempers can all take their toll on everyone in the office. However, as we begin to count the days until spring begins, there are some great ways to celebrate the season and brighten outlooks at the same time.

spring time

If your office has not already implemented an annual spring party, now is the time. We’ll look at several fresh and unique ways to celebrate the season, get your staff engaged, and replace glum moods with brighter ones. The best part is that many of these ideas need not be limited to springtime functions; you may find yourself using them for several different occasions.…

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5 Reasons to Exhibit at a Trade Show

Compared to direct marketing and online advertising, exhibiting at a trade show is far from cheap. From renting floor space to developing a great booth, the high cost of exhibiting at a trade show makes this form of marketing one that many small to medium-sized companies ignore solely due to its expense.

Trade shows are great places to generate fresh sales leads for your business

While exhibiting at a trade show can be expensive, the rewards can match – and in many cases, vastly exceed – the cost of developing a booth, renting floor space, and travelling to and from the event itself.

We asked trade show experts Display Wizard about the benefits and rewards of a great trade show exhibit.…

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Are You Managing Your Manager?

Setting a Strategy for Good Management

There’s significant research to show that disgruntled employees don’t leave their company, they leave their manager. Great managers are worth their weight in gold, and can be difficult to find. If you don’t already have one, perhaps it’s time to consider establishing a new strategy for both managers and your approach to management? Pondering these six key areas should help.

Managing managers

1. Understand motivation

Managers need to understand what motivates each member of their team.

By doing this, they can begin to align their team members’ interests and careers with what the business can offer them.…

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3 Ways to Take Advantage of Thanksgivukkah and Other Opportunities

It just so happens that Hanukkah and Thanksgiving both happened to be on November 28th this year. To celebrate this phenomenon, many decided to call this day ‘Thanksgivukkah.’ You can bet there was a huge marketing frenzy surrounding this day.

Thanksgivukkah

For example, there was a 9-year-old boy in New York City that created a “menurkey,” a turkey-shaped menorah, and actually got the funds to created it from a Kickstarter campaign. Or Dana Gitell, who decided to trademark the word after snapping up the Twitter handle and creating a Facebook page. Even Los Angeles geared up to create a festival around this holiday.…

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3 of the Hottest Office Locations for New Businesses in London

Establishing a new business in London? Finding the right space for your startup can be a challenge. Here are three locations to seriously consider.

King’s Cross: Google’s New Home

King's Cross London UK

Google’s future UK HQ, King’s Cross, London, UK – photo credit: KingsCross.co.uk

King’s Cross, together with the wider Midtown area, has been gaining increasing interest over the last year or two from larger companies within the tech industry. Google is due to open its new London HQ here in 2016/17, and between now and then we can expect the area to get plenty of attention from the media and developers alike.

But it’s not all about state-of-the-art business premises for large corporations.…

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Corporate Certificates of Deposit

When thinking about ways to handle your business finances, your primary focus may be in increasing your profits while reducing your losses. One way to help increase your business profits is to have a solid investment plan.

A great way to invest your company’s funds is in a corporate certificate of deposit.

certificate of deposit

What is a Certificate of Deposit (CD)?

A CD is a savings account that provides a higher rate of return than a standard savings account. Certificates of deposit also tend to be short-term, lasting between six and twenty four months, versus standard accounts which are ongoing. Depending on the type of CD you purchase, you cannot withdraw funds while the CD is active.…

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