5 Ways Mobile Point-of-Sale Systems are Improving the Retail Experience

A recent study by Yankee Group found that more and more businesses are trading in their traditional cash registers for sleeker mobile point-of-sale systems. It appears that smartphone dongles and iPad POS terminals aren’t just for food trucks or neighborhood boutiques–they’re for businesses of all shapes and sizes.

mobile pos software

In fact retailers seem to have really embraced mobile POS systems this year. According to the Yankee Group survey, 61% of U.S. merchants with over 500 employees have either already deployed mPOS technology or are planning to do so within the next 12 months.

Is it time for your business to follow suit?…

Continue reading

Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

Continue reading

5 Brand Awareness Boosts for New Businesses

Brand awareness is an essential part of growing any business. From small local operations to digital brands and services, getting the word out about your brand requires planning and skill to provide maximum benefit. These five brand awareness boosts offer benefits to new businesses without requiring significant time or monetary investments.

raising brand awareness

1. Build a Web Presence

With the rise in popularity of mobile web browsing, social media and other online platforms, building a web presence for your business is a crucial part of brand awareness. The best platforms will vary depending on your industry or market.

Possible web presence options include:

  • Social Media
  • Brand Website
  • Blogs
  • Newsletters
  • Video Marketing
  • Forums and Discussion Groups

Each of these platforms offers distinct benefits and best practices.…

Continue reading

Should Employees be Allowed to Use Social Media?

Since social media hit the front page almost a decade ago many employers have debated allowing employees’ full social media access. Nowadays many companies even have social media policies governing the ways that an employee can access social media in the work environment and whether they can at all.

facebooking at work

For a lot of businesses the idea of social media at work is about a line. Unlike telephone use, where the odd personal call is generally okay, social media use is a little more covert – that doesn’t mean it can’t be tracked. This means that there has to be a balance and respect between the employer and the employee.…

Continue reading

Are Social Media Websites The Next Collaboration Tools?

Today, meeting people does not only mean asking for their numbers. It becomes a necessity to ask for their Facebook pages and viewing their Twitter accounts. If it is a professional correspondence, you may have to find them on LinkedIn to check their professional life.

Are Social Media Websites The Next Collaboration Tools?

Social media has invaded modern life and anyone not on any of the big three platform is practically unknown. Although long overdue, businesses are finally embracing social media as the new platform to make them known.

However, businesses are now beginning to see social media in a new light. Are social media websites the next collaboration tools?…

Continue reading

Digital Marketing Tips for New Websites

Setting up a new website is an exciting time but if you don’t optimize it or undertake digital marketing practices it will be difficult to get it in front of the right audience.

Digital Marketing Tips for New Websites

Here we’ll take a look at the basics to get your site ranking higher in the search results as well as increasing your exposure across the web.

Simplify things

A longwinded and confusing website will just frustrate the user. If you are a small business advertising a product then give the user what they want, which should be a simple journey to the product page.

Set up Social Channels

Integrating social platforms will increase your exposure and enable users to share your content with their friends and colleagues.…

Continue reading

Useful Tips to Become A Better Networker

If you want to get anywhere in the business world, you have to know how to network. And more than just being familiar with the basics, you have to know how to network better.

For inventors, networking can be such a valuable asset. It can get them access to investors, prototype makers, media, and customers! This is why everyone can use tips to become a better networker.

Useful Tips to Become A Better Networker

While you may already know how to do some things, there are always improvements that can still be made. Follow these tips and watch yourself improve as a networker, and as a business person too!…

Continue reading

5 Reasons To Migrate To A Paperless Office

Have you ever waded through stacks of files only to discover what you’re looking for is in another filing cabinet? It’s times like these you wish you had a paperless office. You’re not too sure about the hype though.

5 Reasons To Migrate To A Paperless Office

Surely, you must be giving up something when you make the switch, right? Maybe, but probably not. Here are five reasons why you should migrate to a paperless office:

Your Costs Go Down

Paper costs money. It costs money to make, ship, store, print, mail, and it even costs money to throw it away. When you go paperless, you eliminate all of those costs.…

Continue reading

How To Start Succession Planning

You’ve invested so much in building your business – time, money, effort and talent. Whatever type of transition you’re considering – whether it’s retirement, selling to a third party or handing the business down to a family member – succession planning is an important piece of the puzzle that can set your business up for success – or failure – in the future.

The first step is looking at your business and – based on your objectives – determining that you need to start succession planning. There’s a lot of elements to think about – your personal goals, the status of the business and how children or other family members will come into play, to name a few.…

Continue reading

The Anatomy Of Startups

The Anatomy Of Startups

So you’ve just graduated from a reputable university and already wasted the whole summer celebrating. Now, you have this great idea for a product and sitting in an office is not an option for you.

With start-ups being all the rage right now, why not start your own company? After all, Zuckerberg made it with Facebook. We’ll, here’s a preview of what needs to be done and how not to fail.

Idea and Product

Ideas often come to people in strangest places and strangest times. You might be commuting when you suddenly thought of the next Facebook or taking a bath when an idea of a resort came to you.…

Continue reading