The Mantra You Should Abide By To Make The Most Of Your CRM System

There are certain aspects of business that we all agree on and must abide by. There are the formal, law-abiding practices we must all follow strictly to ensure we keep our noses clean and avoid run-ins with the taxman.

And then there are the more tried and tested routes to market such as creating and maintaining a USP, differentiating yourself in the industry and ensuring your employees are kept satisfied in a productive and motivating environment.

The Mantra You Should Abide By To Make The Most Of Your CRM System

Present day priorities such as creating a loyal customer base via social media and getting your website to rank no.1 on Google came later – when people had new visions on how to promote themselves.…

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10 Reasons Why Brand Training Is Important For Your Employees

10 Reasons Why Brand Training Is Important For Your Employees

Most companies provide initial orientation training, where employees learn about the company’s brand. After this, they get few opportunities to form a cohesive bond with the company’s brand.   In this article, we explain why ongoing brand training is important for your employees.

1. In-house Brand Ambassadors

If you want your employees to sell your brand to clients, you have to first sell your brand to them. Arm them with the knowledge, skills and expertise to represent your brand the way you want it represented. Watch them transform them into whole-hearted brand ambassadors for your business.

2. Greater Involvement

Your employees will feel greater loyalty towards your brand and feel more involved when you personally train them on your brand.…

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Turnover Of Both Mobile And Cloud Computing Exceeds Expectations

Turnover Of Both Mobile And Cloud Computing Exceeds Expectations

When it comes to mobile and cloud computing, anyone can observe an ascending trend in terms of individual and business use. These environments have become a standard in the industry, being able to revolutionize the market as we know. In this regard, attention needs to be paid to a few important chapters:

Cost and Scalability

These two components are important for a business’s ascending, as they are able to define the limits up to which one can go. Fortunately, both these environments offer efficient deals, being very easy to observe how they delimit from the other solutions.

Cloud Service

Using cloud eliminates the need for a company to have its own IT infrastructure and also facilitate access to information with minimum effort from the users who only need an internet connection.…

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4 Essentials To Get Right In Your First Year Of Business

4 Essentials To Get Right In Your First Year Of Business

Ask any entrepreneur and you’ll get the same answer: starting a business is hard.

The first year in business is toughest, then all of the hard work, blood, sweat and tears begin paying off. But how do you make it through that first year?

1) Be passionate about your product

Your products or services are the reason you’re starting your business in the first place that unique, life changing benefit that your business adds to the world. If you think that statement is far-fetched, then so will everyone else.

You must start out as and continue to be the most passionate person about your business.…

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4 Reasons Why Small Businesses Should Be Embracing Social Media

With the recent Penguin and Panda updates, websites in every industry have begun to change the way they approach SEO and marketing in general. Instead of focusing on impressing  search engine algorithms webmasters and marketers are now focusing more on genuinely impressing  people  so that they will want to share content with  other  people through the social web.

4 Reasons Why Small Businesses Should Be Embracing Social Media

There are a number of obvious advantages to using social media and we  could  simply leave it at “it’s necessary because all your competitors are doing it”, but to really give you an idea of  why  you would be missing out if you fail to  utilise  social media in 2013 we’ve compiled the following list of reasons:

1.

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Small Business Budgeting, Insurance Renewal Checklist

Business insurance is designed to protect you against unexpected and unmanageable losses, but it can’t do that if you don’t keep your policies up to date. Although the laws and regulations regarding insurance coverage are many, and at times can be confusing, it’s important to make sure your policy is up to date at least once a year.

Small Business Budgeting, Insurance Renewal Checklist

The following questions will help you know what information to collect before renewing your policy.

  1. Type of Business – Has the type of business you do changed since you started? If you’ve grown your business to include a new industry, or have taken on a partner, you may not have sufficient coverage.
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Point Of Sale Systems – Automating Your Business For Greater Efficiency

The constant pealing of the cash register, that distinct “cha-ching” sound, may spell success for an entrepreneur. But there are several reasons why the death knell has been rung countless times for the cash register.

For one, cash registers are one-trick ponies. Apart from registering sales, they are not much good for the host of other needs an entrepreneur faces, particularly in managing a retail system.

Whether a particular business owner is handling just one business outlet or has expanded into a few branches, point of sale systems can help him effectively manage his business operation. One particular aspect of running a business where a good POS system can help is in the area of inventory.…

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Website Design: Don’t Let Your First Impression Be Your Last

The other day, I looked up a restaurant website to tell a friend about a great meal I enjoyed. Instead, I found myself making excuses for their lousy website, which was a poor reflection of their excellent food and service.

Website Design: Don't Let Your First Impression Be Your Last

Does your website possibly give the wrong impression of your business? It’s helpful to look at your site through the eyes of…

…A first-timer.

Can you tell what your business is all about from the homepage? Make sure your website quickly answers the basics. Make it easy to find your contact name, address, phone numbers, business hours, email address, and a map.…

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How to Choose an Online Fax Service

It’s 2013, and you know that faxing is an antiquated technology. At the same time, you realize that some people still use it, and it’s unprofessional not to have a fax number if someone requests it.

An online fax service is a technology that bridges old world faxing with new(er) world email.   These services provide you with a dedicated fax number with which you can send and receive faxes without the use of a fax machine or a phone line using only email and an Internet connection.

How to Choose an Online Fax Service

There are a number of companies that provide these services like eFax, RingCentral and Nextiva, and they are all cheaper than the cost of a traditional fax line, but these services have subtle yet important differences that could mean the difference between your satisfaction and unending frustration.…

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To Connect With Customers, Invest in Yourself First

Freelancers and consultants are becoming much more the norm by the year for a variety of reasons. More people are taking their careers into their own hands, desiring the flexibility to work when they wish and with clients they covet.

But another form of flexibility shows itself at times that will help propel you from one level to the next. The small business owners who can show a range of talents, from writing copy to choosing good design, are the people who can make the most of their meetings and chats with potential clients.

Within any profession, attending continuing education courses and reading relevant journals and publications will keep someone’s skills fresh and polished.…

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