Can Outsourcing Work For Your Business?

outsourcing benefits and risks

Business owners have different reasons for outsourcing some of their business processes. In some cases, it may not even be a want but rather, a need. It’s tough to run a business where you feel the need to do everything yourself. Sometimes it is wise to delegate tasks to a maven or an assistant for you to be able to concentrate on running the actual business at hand. While there are outsourcing risks that you need to be wary of, there are benefits to it as well. As with any major decisions, you have to think twice before outsourcing any task.…

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5 Biggest Website Mistakes for Small Businesses And How to Fix Them

5 biggest website mistakes and how to fix themYour website is the front door to your business. It’s imperative potential clients and customers  know where to find you, and once there, have a clear idea what your company does and how it can benefit them.

Implement these simple, inexpensive tips to ensure your website is achieving those goals.

1. Not claiming your Google Place Page

Look up your business in Google Maps and click on your business listing (or “Place Page”). Your business name will be on the left and a map on the right.  In between, at the top of the page, is a link that reads either “Business Owner?” or “Owner verified listing.”

If it reads “Business Owner?” click the link and claim your listing.  …

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5 Tools For Testing Your Website For Mobile Compatibility

mobile website testing toolsOn my previous post, I had discussed about some tips on building a mobile business website. Inspired by a comment from Martin Lindeskog, I have decided to share with you, my dear readers, some tips on how to test whether your mobile viewers are getting optimum viewing capacity on their mobile browsers.

That said, I have scoured the net for a cornucopia of sites which can be useful to test mobile compatibility of your site.

Here are some mobile browser compatibility-testing sites:

1.   mobiReady This site is fairly easy to navigate and the best part is, it’s free.…

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Employee Training – A Wise Investment

employee training programOne of the most important aspects of small business management is the manpower. This is where the business operation and the business success relies. If the manpower is weak, it is not possible to achieve the goals and plans of the company. Entrepreneurs are already aware that in order for their business to succeed, they must select and hire the right people.

But most often than not, employees are raw in terms of the knowledge regarding your business. That is why staff training should be implemented so that your employees will get the chance to update their skills and learn more about your business.…

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How Promotional Items Can Build Your Brand and Your Business

promotional marketing productsIn this age of social media marketing, it’s easy to forget that one of the easiest, most cost-effective ways   to get your small business in front of people is to give them a gift. According to an Advertising Specialties Impressions study, 84% of promotional products recipients remember the advertiser on the custom promotional items they receive. And, given that you can get items for a lot less than you can get online ad space, promotional items are a great way to market your products or business in these tough economic times.

Here are some tips on how to use promotional items to make an impact for your small business:

Think Form and Function: One of the biggest challenges in using promotional items is in choosing a gift that will end up on someone’s desktop and not in the trash can underneath it.…

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Smart Ways To Finance Your Small Business

When a business consultant found no angel investor interested in funding her dream venture – $30,000 to start her small practice – she came up with a brilliant idea.

She promised her first ten clients a full refund on their fee at a follow-up consultation (six months later) provided they paid her upfront for the first visit. Temporarily at least, her problem was solved and she ended up signing quite a few clients.

The thing is that if you are new in a business and without any track record, you may find it difficult raising capital from lenders or investors. The chances of getting VC funding for such a venture are as bright as getting struck by a bolt of lightening!…

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