AUTHOR ARCHIVES :

Why Small Businesses Should Invest in SEO

Every business, small or big, new or old, needs regular web traffic to remain visible online and get more customers. However, small business owners find it even more challenging to rank higher in search engines. Despite developing user-friendly websites, they are not able to build a strong web presence and bypass their competition.

So, what should the small companies do to get more customers and boost their business?

SEO for small business

photo credit: Oleksandr Pidvalnyi / Pexels

Small businesses should invest in SEO to bring more potential customers and increase conversion rates eventually. SEO efforts are likely to build brand awareness online for the business and take advantage of the online market.…

Continue reading →

How to Research a Stock Before you Buy

Are you looking to increase your chances for success in stock trading? Then, research, research, and research more. Here are 4 ways how to research a stock before you buy.

Stock trading research and analysis

Introduction

A professional trader like Gorilla Trades will tell you that researching a stock before buying is the key to making good investment decisions. So yes, researching stocks beforehand can mean the difference between making losses and making huge profits in the stock market.

You don’t have to be an expert in trading to make profitable investments. But, with just enough research and knowledge, you can buy the best stocks and start a worthwhile investment journey; that is the excellent power of research.…

Continue reading →

How to Keep a Healthy Balance When Your Company Moves to a Hybrid Work Model

Like many business owners, you probably experienced remote working on a large scale for the first time as lockdowns forced employees to work from home. And, the results surprised many business owners. They discovered productivity did not fall while many employees found the experience to their satisfaction.

Hybrid work model

Photo by Christin Hume on Unsplash

With restrictions easing and employees able to return to work, attitudes towards the office as the main workplace have changed. An increasing number of employees prefer the perceived benefits of working from home and are reluctant to return to the old ways.

By way of balance, employers now find it important to offer a hybrid work model where employees have the choice of working from home or in the office – full or part time – with the flexibility to use the office when it’s essential.…

Continue reading →

Email Deliverability – Why It Matters for Your Business?

Email marketing still plays a crucial role in digital marketing. Business owners love email, especially salespeople. It allows them to connect with prospects and increase their customer base. No matter how well you craft your emails and optimize your campaigns, it won’t generate the expected outcomes without the right email deliverability strategies.

Email deliverability

Email deliverability is the backbone of a successful email marketing campaign. Your deliverability strategies can make or break your emails. To make your email marketing successful, you need to ensure that your emails are successfully landed in the customers’ inboxes.

What Is Email Deliverability?

Email deliverability is the core pillar of email marketing.…

Continue reading →

Website Redesign: Things You Should Consider Before Doing It 

If your current website is outdated, not optimized for SEO, has a high bounce rate, or simply doesn’t meet your expectations, it might be the time to redesign it. This is something you shouldn’t take lightly.

Website redesign

photo credit: Kelly Sikkema / Unsplash

A redesigned website can bring you many benefits, such as increased conversion rate, better SEO ranking, improved brand image, etc. But before you start engaging in the actual website redesign, you need to consider certain pre-action steps.

These steps include:

  1. Analyzing your current performance metrics
  2. 2. Determining your website redesign goals
  3. Deciding on what content to keep
  4. Choosing the right content management system (CMS) platform
  5. Analyzing your competition

1.

…Continue reading →

3 Employee Productivity Strategies You Should Implement in 2022

Productive and engaged employees are at the very heart of any successful company. But unfortunately, in most companies, the average employee is productive for less than three hours per day. And with that level of productivity, achieving the goals you set out and solving problems to propel the business forward becomes much more difficult.

Productivity strategy

photo credit: Alexandr Podvalny / Unsplash

However, blaming employees for being ‘lazy’ or ‘unmotivated’ is not the answer, either. In fact, it’s on the companies themselves to create an environment that nurtures productivity, creativity, and collaboration. There are relatively simple strategies and policies you can implement right now that will allow you to find out exactly how your team is spending their time and what you can do to use that time more effectively.…

Continue reading →

5 Useful Tips for Leading a Team of Freelancers

Whether you’re just getting started in business or just want to keep your team small and flexible, freelancers can be an incredible asset when combined with an in-house agency team.

Freelancer's workdesk

photo credit: Pixabay

You only pay on a per-project basis and can choose from a variety of different experts. However, there are a variety of drawbacks to this method.

Let’s go through some strategies you can use to manage a team of freelancers more efficiently. These will help you gain better control over your freelancers.

Learn to be a leader

Empathy has been considered the most important leadership characteristic. Unfortunately, many leaders have been promoted to their current positions based on previous performance or industry credentials, but have received little or no leadership training.…

Continue reading →

4 IT Tools Every Office Manager Needs

Depending on the service or product your company provides, office managers are required to keep on top of a lot of different things.

Office manager

photo credit: Andrea Piacquadio / Pexels

For instance, an office manager’s day on the job may entail bookkeeping, personal assistant duties, handling customer concerns, client account management, or even utilizing an office deployment tool.

Having the right IT tools at your disposal can go a long way in making your busy workday more efficient and enjoyable. Office, communication, and project management IT tools can help just about every office manager perform their tasks more efficiently than ever before.…

Continue reading →

Most Important Business Skills of 2022

The world of business changes—sometimes very quickly. Skills that didn’t even exist ten years ago can be in high demand today. To thrive in the business world, it’s important to regularly examine your skillset, and see what could use updating.

Businessman analyzing business numbers

Sometimes this might mean reinvesting in your education. Other times, it could just mean learning independently. In this article, we present a list of skills that are important for doing business in 2022.

Data, Data, Data

Data processing and implementation are skills that drive the modern business world. Big companies may have an entire staff dedicated to these exact tasks, along with an overall company-wide policy of using data as much as possible.…

Continue reading →

Top 6 Benefits of RFID Asset Tracking

Businesses have a lot of things to keep track of. It can be challenging to keep everything organized and accounted for, from inventory and supplies to assets and employees. That’s where radio frequency identification (RFID) Asset Tracking comes in. This technology allows businesses to keep track of their assets using RFID tags.

RFID

This article will discuss the top benefits of RFID Asset Tracking and how it can help your business run more efficiently.

1. Increases Efficiency And Productivity

Asset tags use RFID technology to transmit information about an asset wirelessly. They are typically affixed to assets such as tools, equipment, and vehicles and can be read by an RFID reader from a distance.…

Continue reading →