AUTHOR ARCHIVES :

Important Business Skills You Can Learn in College

Entrepreneurs each have a unique story to tell. Some might’ve always planned to start a business, while others pursued the small business life due to other reasons. Maybe they wanted more flexibility or time freedom. Maybe their job options were limited where they live but they could start a new business. Or perhaps it was a natural extension of something they were passionate about.

College student using study apps

Whatever the reason, the life of owning a small business is one of always learning. And one way to learn new business skills is to take college courses.

While it may not be necessary to have a degree in business to succeed in business, there are plenty of skills you can learn that will benefit you greatly.…

Continue reading →

Are You Leveraging Sales Data To Grow Your Business? 

One of the main objectives of for-profit businesses is to sell products or services. So, when customers start making purchases, it’s easy to assume that you’re on the right path to accomplishing your goals. However, most novice entrepreneurs fail to understand that generating sales is not the same as turning a profit. Similarly, making a few sales today doesn’t mean that you’ll make the same or more sales going forward.

Discussing sales report

The most successful small business owners realize that turning profits and increasing sales over time requires continual evaluation, informed decision-making, and effective change. More than checking how much money you made, entrepreneurs must evaluate sales reports to get a detailed picture of their company’s success (or lack thereof).…

Continue reading →

How to Dominate Your Local Market: A Guide for Small Businesses

Businesses took a major hit during the pandemic, with small businesses being affected the most. In fact, a whopping 34% of small businesses are still closed, and many may never reopen.

Local market analysis

As a small business owner, you likely rely on your local market to stay afloat. And this means competing with local competitors, chain stores, and online retailers to capture the attention of your customers.

To dominate your local market and boost your business, use these local marketing tips.

Use Local SEO

Today’s consumers often search online before buying, even when choosing to shop local. That means you must use SEO in your local marketing strategy.…

Continue reading →

Should Your Small Business Hire a Tax Preparer?

The tax filing deadline is fast approaching, but you are yet to finalize your paperwork. What do you do? Will you go into panic mode and make things even worse?

Tax preparation

One of the reasons some small business owners get into trouble with the taxman is the tendency to do everything independently. Although you can collect and piece together a few pieces of information, this process is too complicated for you. That is why you have to hire a tax preparer to take you through the process.

Before choosing to do it yourself or hire a tax preparation professional, you need to know what each option offers.…

Continue reading →

Peer to Peer for Your Business

Let’s take this scenario: You own a small business and a longtime customer comes in asking for your recommendation on a good place to buy dinner. You make a recommendation on a place of business and your customer thanks you.

Peer to peer marketing

Peer-to-Peer Marketing, also abbreviated P2P, is the practice of people engaging other people through recommendations. When deciding to buy a product or service, consumers trust their friends, families, and associates over other influences

Peer-to-peer (P2P) is effective since it doesn’t feel like a sales tactic:

People who are not ‘benefiting’ wouldn’t recommend something they don’t believe in. As more and more people gravitate away from businesses that feel pushy, P2P options offer authenticity that’s priceless.…

Continue reading →

Is Investing in SEO Going to Pay Off in 2021 and Beyond?

The way we communicate and do business with each other is constantly evolving and when it comes to digital marketing it is clear that some SEO methods used a couple of years ago may no longer be relevant in 2021 and beyond.

SEO

Some things remain constant, such as needing to use the best link building service in order to get consistent returns from your marketing efforts by generating organic traffic.

The fundamentals remain the same. You use search engine optimization as a way of driving traffic to your site and boosting your Google ranking.

Is that investment in SEO going to continue to pay off, now and in the near future?…

Continue reading →

How to Make a Great Career Choice

Recent graduates and career changers ask themselves, “What type of career should I choose?” Although excited about choosing a meaningful direction in life, they also feel uncertain about the right path to take.

Virtual assistant

If you’re unsure what you want to do for a living, overwhelmed by your options, get creative. Explore novel options. Today, it’s easy to research any career. Read about different ones in books or magazines. Go surfing online. Talk to people in the field.

Here are three examples of interesting careers.

1. Travel Physical Therapist

This is a wonderful career if you’re interested in healthcare and love to travel.…

Continue reading →

How to Pick The Best Payroll and HR Software for Your Business

Picking the right HR and Payroll Software for your business isn’t as simple as it may seem at first glance.

HR manager using payroll software

There are plenty of companies out there offering these services, so you need to do some research and comparison before you can find the best one for your company. Fortunately, we’ve done that research and comparison for you by detailing the benefits of each service along with comparing those benefits to those of other software offerings out there, allowing you to make an informed decision about which service will best suit your business’s needs and your employee’s needs as well.

Time off Tracking

The first question you need to ask yourself is if you want a centralized or decentralized time-off management solution.…

Continue reading →

How To Choose The Right Restaurant Tables

Choosing adaptable furniture for a restaurant’s interior design and layout will allow you to fulfill the different needs of your guests, which will save you time and money in the long run. From the selection of styles to the selection of materials and sizes from among a plethora of options, every piece should be perfectly suited to the design, function, and layout of the space.

Restaurant tables

When it comes to purchasing commercial restaurant tables and chairs for a company, the process is very different from when purchasing domestic furniture. In order to resist the rigorous usage and demands of a bustling restaurant, commercial-grade furniture should be chosen from the beginning to get the greatest results.…

Continue reading →