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Why Online Reviews are Important for Businesses

The online world has brought so much to our fingertips, from our weekly food shop to researching into our next holiday destination. One area in which it’s having an increasingly pronounced effect is the public perception of businesses, turning the internet into a forum that enables consumers to base their purchasing decisions on the opinions of like-minded individuals. Although word of mouth has always been essential to a business’s fortunes, it’s now easier than ever for companies to be made or broken by the wisdom of crowds.

Online reviews are important

Yet, some small businesses—particularly offline ones—still place little importance on online reviews, despite the impact they can have, let alone worry about whether these reviews are positive.…

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5 Ways to Get Free Business Advertising

The question has been asked by many people and businesses – How to get free advertising for your business?

Luckily, there are a lot of free ways you can advertise your business. Please note that it’s recommended you do this even if you’re already doing paid advertising. Free advertising can still be good advertising if you’re doing it properly.

Free business advertising

Here are 5 ways to get free business advertising.

1. Utilize Social Media

You probably already use social media for your personal needs and you know it’s free. It’s also free to create an account for your business, a page, a group, and more.…

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5 Ways to Improve Customer Lifetime Value for Your SaaS Business

Customer lifetime value is one of the most important metrics to measure for any company wanting to improve sales or scale-up. SaaS companies find it is even more critical to their success than anything else. Every type of software relies heavily upon the customer experience, measuring every aspect of it from usage of the app to customer service itself.

Customer Lifetime Value (CLV)

With happy customers and a low churn rate, SaaS companies can achieve incredible CLV and revenue growth.

There are several different ways you can calculate customer lifetime value. You could use the Customer Service Metrics Calculator offered by HubSpot. Or you could take a more straightforward approach by calculating your annual earnings and dividing it by the number of customers that your company served over that time.…

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What Are the 5 Types of Accidents Covered Under the Defense Base Act?

Based off of an extension of the Longshore and Harbor Worker’s Compensation Act, the Defense Base Act serves a very specific purpose. It provides compensation for medical benefits, death benefits and more to eligible employees. Unlike the LHWCA, the Defense Base Act has several restrictions on which accidents are covered, and which workers can collect payment.

Wet floor caution sign

The often-complicated nature of the paperwork leads to workers depending on the help of Defense Base Act legal teams. They provide a network of information that is needed to navigate the rough road to recovery.

5. While Driving

When driving on the job, an accident can change everything.…

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5 Home Based Business Ideas – for a Lucrative Side Hustle

We all want to earn more money. Whether it’s to boost our monthly income, or you’re saving for a house, holiday or a new car. And while it might not be possible to get more hours working at your current job, there are other ways you can earn money from home by setting up your own little side business!

Home-based business owner

The best thing about setting up a side business at home is the fact that you can put in as many hours as you wish and be fully in control of every aspect of your business. You don’t have to answer to anyone, and you can enjoy the profits!…

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6 Online Tools a Small Business Needs

Running a small business requires entrepreneurs to wear many hats: accounting, project management, collaboration, marketing and so on. Just as there is no lack of tasks for you to do, there is no shortage of online apps and tools to help make these responsibilities easier or more efficient either. A place where you can get your customers engaged in your goals and insights to your business is by developing Communities of Practice online.

Using online business tools

If you’re looking to take some of the tedious duties digital, then here are five tools that you can start using immediately:…

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Bryan REO CarGuard Announces Strategic Changes To Business Operations

CarGuard Elijah Norton is making strategic changes to the auto protection firm’s operations to boost efficiency and customer satisfaction.

Corporate strategic change

CarGuard has been offering great extended warranty plans to vehicle owners for many years. The car protection firm employs dedicated professionals that share the same vision as the CEO, Bryan REO Elijah Norton.

Elijah adopts a proactive approach when it comes to communicating with employees about any major changes. Employees need to know that they are valued and that someone takes care of them.

Corporate culture influences the personnel and directs them to behaviors that contribute to effective strategy implementation. Consistency with cultural norms makes it easier to eliminate inadequate practices.…

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Procedures to Follow After a Car Accident

It can be devastating to travel down the road in your own vehicle, minding your business, and suddenly get into a serious car crash. Now that you’ve been hurt by a negligent driver, we understand you want to learn about your rights under the laws of California.

Car accident

It is possible to seek financial relief from all the medical bills that keep coming in the mail. However, it’s hard to know what your personal injury claim might be worth or to know which paperwork to send to the defendant’s insurance company without first securing expert legal advice. To get started, this article can help, but you do need more help, especially from a lawyer.…

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4 Ways to Maximize Your Online Presence

As you work to build your brand, startup or small business, it is only natural to focus on ways to use online and social media resources to your advantage. Whether you want to increase sales or improve brand awareness, the internet is a bountiful resource. It is just figuring out the best ways to tap into it.

Strategy to maximizing online presence

Here are four simple ways you can maximize your online presence to build your business.

1. Invest in a Professionally Designed Website

Whether you hand someone your business card bearing your website address, or someone finds you via social media or another website, your own website gives you the opportunity to make the first impression you’d like to make most. …

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Social Media Predictions to Prepare for in 2020

Social media is one of the cheapest and most powerful marketing tools available, with 73% of businesses convinced it has brought them “somewhat” or “very effective” results. However, like any other marketing campaign, there have to be clear procedures in place for companies to reap its benefits. Preparing posts, conducting research, and making use of technical tools are just three key tips for social media planning, giving all your efforts the best chance of attracting significant engagement.

All we need is more likes

The beauty of the ever-changing digital landscape is that new developments and opportunities are always emerging, ready for businesses to take advantage of.…

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