POST CATEGORY : Information Technology

Vital Tips for Crafting Effective, Engaging Web Content

It’s not hard to see why web content plays such a large role in many businesses’ digital marketing efforts. Solidly composed content can help drive new traffic to your site and ensure that you’re regarded as an authority on a variety of subjects that pertain to your industry.

Web content creation

photo credit: Artem Podrez / Pexels

Still, not all web content is created equal. While some businesses are able to create winning content with aplomb, others consistently struggle in this regard. So, if your business’s web content could use a jolt of fresh energy, put the following pointers to good use.

Work with an Experienced Web Marketing Company

If web content creation represents uncharted waters for your business, consider enlisting the aid of an experienced web marketing company.…

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6 Reasons Why Small Businesses Start Selling On Marketplaces

Small businesses are constantly on the lookout for ways to increase sales, where to find new customers, and how to get their attention. Among the many possible options, we can see that one of the most profitable ways is to start selling on marketplaces. According to the latest data, more than 50% of small businesses start selling on marketplaces.

Amazon online marketplace

Many experts suggest that in 15 years more than 90% of all purchases in the world will be made using the Internet.

In this article, we will talk about the reasons why small businesses are starting to appear more and more often on marketplaces.…

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Reasons You Need to Invest in SEO for Your Business

The definition of SEO promotion or optimization is an integrated approach that includes a large number of methods and techniques. The main purpose of it is to increase the position of a site in search engines. And link building service for CEO can help to carry out this task in 2022.

SEO benefits

What is it and how does SEO promotion work?

There are two types of SEO optimization – external and internal. External search engine optimization is about building a link profile through crowd marketing. And link placement in articles on trust sites and other online resources. Internally, SEO is more about what happens on the site itself.…

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4 Ways to Build a Better Cybersecurity Culture

Cyber-Security is much more than a matter of IT. – Stephane Nappo.

Cybersecurity is a global problem that needs all hands on deck. The above quote signifies that it is a concerning matter not only for IT but for almost every industry that stores data on the web.

Cybersecurity culture

As of January 2022, there are more than 4.66 billion Internet users globally, and this number continues to grow, along with the number of cyber attacks targeted at both individuals and businesses. An Accenture study revealed that 78% of business owners believe that cybersecurity risks are increasing.

To make organizations less susceptible to attack, cybersecurity must be a top priority.…

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8 Steps to Building a B2C Marketplace That Will Succeed

Virtual marketplaces are thriving, and new platforms are popping up all over. Yet, few of them can challenge industry leaders. Discover 10 steps that will help you create and launch a successful e-commerce business in 2022.

B2C online marketplace

What Is an Online B2C Marketplace?

These platforms enable companies to sell directly to consumers. Discover key features of b2c marketplaces in detail explained by experts. As of today, Amazon, eBay, and Facebook are the most prominent examples of the model. By 2028, this global segment is expected to be worth 7.65 trillion US dollars, according to Grand View Research.

Shoppers appreciate the convenience, security and increasingly personalized experience on popular platforms.…

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How to Clear Browser’s Cache on a Mac?

If we consider the websites that we browse, usually most of our attention is directed at the same few websites. This is where cache comes in handy, as it prevents us from having to load up the entire web page from scratch each time, despite the fact that much of it is the same every time.

Mac

Cache is like temporary storage on our Mac, where it will remember images (i.e. the banner of the web page), HTMK, CSS, and JavaScript. These can speed up the amount of time it takes to load pages, but it can also become a problem after a while.…

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Roland BN-20a for T-Shirt Printing

T-Shirt printing businesses are popping up all over America. According to reports, the digital printing market is valued at a CAGR of 6.45 percent over the forecast period 2021- 2026.

Roland BN-20A printer

photo credit: Colman & Company

The Roland BN-20a is poised to be the biggest winner amongst the start-up companies in 2022. Here’s a look at whether the Roland VersaStudio BN-20a is a suitable machine for starting print-on-demand or your own custom t-shirt printing business.

Why Is This Printer Cutter Right For Start-Ups?

Entrepreneurs know that a successful new business walks a fine line between specialization and generalization. The BN20a gives you the ability to pick a niche like Sports Teams or High Schools.…

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Everything You Need to Know About Hedera Hashgraph

Blockchain is a revolutionary technology. It could be a game-changer for any enterprise looking to transform itself and its services. Blockchain allows ease of transactions, transparency, and a trusted and reliable exchange platform.

Hedera Hashgraph

In addition, Blockchain is a part of the distributed ledger technology. Therefore, it has been more desirable for many businesses. But since technology keeps evolving with every passing day, the current Blockchain is not the end of the solutions for businesses.

Blockchain technology has helped individuals create innovative platforms. These platforms can be used for trading cryptocurrencies and exchanging coins. For instance, you can convert HBAR to BTC on such platforms or vice versa.…

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Content Ideas for Your Email Marketing Newsletter

Email marketing newsletters are an excellent way to keep your customers informed about your latest business ventures and any potentially helpful information. Additionally, they’re a valuable marketing tool that recurrently allows you to communicate with your client base.

Remember to select the best email marketing software to ensure your emails go into the Inbox and not into the promotions folder or spam.

Email marketing newsletter subscription

However, regularly coming up with ideas for newsletter content can be difficult. That’s why we’re here to help you generate email studio ideas for your future email marketing newsletter.

This post will provide ideas for content to keep your customers engaged in and wanting what you have to offer.…

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How AI Can Curb Identity Theft

Ever had your identity stolen?

Yep, so have we.

One in 10 people has experienced exploitation of their details in the last 12 months.

Preventing identity theft

photo credit: Ivan Samkov / Pexels

Furthermore, five percent of people have experienced financial loss due to misuse of personal information in the last year alone, according to Armourcard.com.

These stats are incredibly worrying and with the world moving ever more online, these types of identity scams are only becoming more prevalent.

It’s fair to say that technology and in particular, AI brings with it a whole load of new problems and challenges. However, the benefits we can gain are infinite and when it comes to identity theft, AI could even make it a thing of the past…

In this post, we’re taking a look at how this can happen, but first, let’s find out exactly what identity theft and AI are…

What Is Identity Theft?

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