4 Ways your Business Needs to be in Contact with Customers

As a business you want to do everything you can in order to stay in contact with your customers. Long gone are the days when the only ways you had to reach out to them, old or new, was through the phone or snail mail. Although many businesses still send catalogs and sales cards through the mail, the best ways to reach more people are more technological these days.

Florist contacts customer

On top of that, many people and businesses are trying to grow greener, which means mailing less catalogs and even supplying email receipts instead of printed ones. Green or not, you may be interested in making sure you are reaching out to your customers, past, present, and future ones, in every way possible.…

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6 Reasons Why Small Business Owners Should Also Consider Using Workflow Management Software

Small businesses don’t have the resources, expertise, and experience that can be compared to what larger companies have. However, this should not prevent them from considering the idea of investing in a workflow management system. The benefits are likely to be considerably greater than the investment, especially for those who are into manufacturing and retail or those that have higher likelihood for expansion.

Software for workflow management

If you are a small business owner, the following reasons should convince you to invest in workflow management software.

1. Guidance for Inexperienced Business Owners

Not many realize it but workflow management systems can actually be helpful in adopting processes or strategies that can improve business operation or create a dependable framework for operations.…

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Four Tips For Managing Your Small Business Space

Managing a business is about more than just managing the business side of things. It’s also about managing your space, whether it’s an office or a store. It’s also about managing your employees within that space, and caring for your customers within that space.

Startup office

Small businesses can come under a lot more scrutiny than larger corporations when it comes to disorganization and cleanliness. You want to do everything you can to make sure that your customers like what they are seeing and are being well taken care of.

Here are some things to keep in mind when it comes to your small business.…

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Reasons to Move Offices in 2016

Making sure that you choose the right office space for your business needs can be tricky, as those needs are constantly fluctuating. While you may have found a practical office space that worked for you at one point, it’s also likely that, according to statistics, most businesses move offices every seven years on average. It’s important that you’re able to adapt to the changes that your business experience, and sometimes this means moving to a new office in order to guarantee further successes.

Moving office

Here are some of the reasons you may want to consider changing your office space in 2016.

Beneficial Change

Sometimes a change is all that’s really needed to give your business a shot in the arm.…

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How Certain Variables Should Affect your Business’ Hours

When you run your own business, one of the many benefits is that you get to pick your own hours. This freedom to decide when you will conduct business can be a great way to have a flexible schedule. But unless you also have a lifestyle that matches those with which you’re doing business, finding hours of operation that work for both you and your customers or clients can be a difficult balance.

Open for business

To help find the right times for your facilities to remain open, here are some tips on how certain variables should affect your business’ hours.

Location

The location of your business can have a major impact on the hours of operation you should be adhering to.…

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3 Tips for Managing Your Inventory as a Small Business

As a small business owner or manager, you likely have a lot on your plate already. However, one area you can’t afford to take chances with from a business standpoint is in regards to your inventory.

Inventory management

If your inventory isn’t properly managed and accounted for, you could have innumerable problems within your business. From losing money to losing customers, inventory issues can really set you back.

To help you avoid running into problems with insufficient inventory management, here are three tips for better managing your inventory as a small business.

Have the Right Storage Space

Depending on the type of business you’re running, you’re going to want to have a set amount of your product stocked and ready to go when a sale comes in.…

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3 Tips for Throwing a Business Party Your Employees Will Love

Although the holidays are coming to a close, you can always find a reason to throw a party at work. Whether your company hit a large goal, you’re having a valuable employee retire, or it’s simply that time of year, throwing a party for your employees can be a great way to help them relax a little from the pressures of work while showing them you care about their relationship with your company.

Fun business party at the office

To help you set up the best event possible, here are three tips for throwing a business party your employees will love.

Two Ingredients for A Memorable Event

While it can take a lot to have your business party come together, Liz Taylor, a professional party planner and organizer, tells Hester Lacey of Forbes.com that the two most important aspects for creating a memorable event are the lighting and the entertainment.

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5 Ways to Run a Secure Business

Running any kind of business involves a lot of risk. From the daunting prospect of your company going bust due to financial problems to health and safety hazards that may exist, it is important you minimise all such possibilities occurring.

Business security and safety

There are many different areas to consider when aiming to successfully run a safe and secure business. Make a note of the following five points and ensure they are being implemented within your company.

Safe Recruitment

Effective recruitment is important for every business, whatever industry it may be in. Using a specialist recruitment consultant for your sector can be a good way to pick out the best people for any positions you have open, and it can also provide the added bonus of ensuring they are all safe to employ.…

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Improving Customer Service within a Small Business

In the cut-throat world of small businesses and start-ups, it’s often customer service that will differentiate you from your competitors. It’s rare that you’ll have a product offering completely unlike other businesses in your space, so those relationships that you make really have to count if you’re to retain and win business.

Customer support staff

The following are some practical tips that you can follow to improve your small business’ customer service.

Bricks-and-Mortar

If you’re lucky enough to come face to face with your customers on a daily basis (or your employees do) then you’ll find this challenge much easier than everyone else, for the simple fact that you’ve got an extra opportunity to impress.…

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The Introduction to A/B testing

How can we know that our website is easy to use? Is it convenient enough for visitors? What attracts them more?

There is a good tool which helps to find out the answer to these questions and you probably know it. Yes, I’m talking about A/B testing.

A-B testing

So, what is A/B testing?

A/B Testing (also known as Split Testing) is a website optimization technique that involves sending half your users to one version of a page, and the other half to another version, and watching the web analytics to see which one is more effective in getting them to do what you want them to do (for example, sign up for a user account)

Simply put, it’s just a way to figure out how you can get your website visitors to click that shiny red button instead of yesterday’s green one.…

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