POST CATEGORY : Marketing

How to Design Product Packaging

Packaging keeps the things we value organized and protected. Whether it’s a pack of M&M’s, your favourite cookies, or a bottle of beer, without packaging, we will all be disorganized and with no way to keep things preserved. So, what is product packaging?

Designing product packaging

Product packaging refers to the process of designing the exterior of a product. Traditionally, product packages are designed with the product in mind. Now, product packaging is designed with the customer in mind because of increasing competition and brands trying to outsmart their competitor. Many products have attractive designs to win the customer. After all, it’s the first impression of your product and company.…

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7 Ways to Attract New Customers to Your Startup

If you’re a business owner, you know how hard it is to attract new customers to your startup. Owning a business almost always means a rocky start. What’s more, if we know that almost 90 percent of startups fail within the first five years in business, we’re much more aware of the urgency of building a solid base of customers.

Meeting with new customer

With years in the industry, and as a successful business owner, I decided to share a few tips on how you can attract customers to your startup and scale your business effortlessly.

1. Offer discounts and promotions to new customers

The generation that now holds the biggest shopping power, Millennials, runs on deals and offers.…

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How to Create the Right Packaging that’ll Attract Your Ideal Customers?

From the first time a buyer lays their eyes on a product to the minute they throw it away or recycle the packaging, they are more familiarized with the brand than ever. But that first step is critical: comprehending what entices people about your product can help you determine how to lure them through product packaging.

Custom packaging

The packaging of your product—be it an eyelash box template or another solution—is a form of marketing that will tell your ideal customers a lot about your brand. People will learn about your brand and product from the features printed on your packages, such as the colors used on the boxes or the copy on the label, to invoke the right emotions.…

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How Brochures Designing Helps In Furniture Business Market?

Whatever kind of business might be like new gyms or sale of a house, brochure performs a vital role in marketing for the business. It’s an effective and powerful tool to engage an educated audience.

Furniture brochure design

photo credit: Inkd Photos / Flickr

To décor, their house furniture marketing through a brochure is a no-brainer idea, but only if the brochure designs are on point.

When it comes to the brochure, it all hinges upon its design. A practical and excellent brochure design will induce the targeted audience to read all about the furniture marketing ideas and what the business is trying to achieve.…

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5 Factors to Consider With Packaging Design

Packaging is one of the last things most businesses think about when developing a product. Unfortunately, it’s also one of the most important. And if you don’t give it the attention it deserves, you could be unintentionally holding your business back.

Packaging design example

The ‘Why’ of Packaging Design

The right packing design is important on multiple levels. But according to Industry Today, it ultimately services four distinct purposes:

1. Protection

Practically speaking, packaging exists to protect the item inside from being damaged during transit, storage, and display. For food and beverage products, it also keeps the product safe and free of germs.…

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How to Ramp Up Your Local SEO in 2021

If you’re in business today, your online presence is probably the most important piece of real estate that you own. But if you can’t get anyone there, then it isn’t worth anything. That’s why search engine optimization (SEO) is such a crucial piece of any marketing plan so that you can get in front of your target audience on a regular basis.

Local business SEO

This is especially true in the local context where you’re competing against other companies both local and international – to target specific people in your geography. At Trusted Search Marketing, we’ve learned a lot from our time in the business and we thought we would share our top 5 local SEO tips that can take your business to the next level.…

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Marketing Strategies to Increase Your Blog’s Traffic

While blogging is an amazing way to express ourselves and make some extra earnings, it undeniably has its peculiarities and needs. Blogs have been around almost as long as the internet, and this means that there are tried and true tactics that can help any blog increase its traffic and become more successful.

Blog marketing

And with that in mind today we’ll go over some of these strategies one at a time. So you can bring your blogging to the next level and make the most out of your efforts.

Promote your blog with Social Media

While blogs were the main source of content back in the day, that no longer is the case.…

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The Science Of Video Marketing For Small Businesses

Statistics of recent years speak volumes about the active transition of both users and marketers to a separate type of content – video. Netizens give about 70% of their traffic to watching videos and other media.

Video production for marketing

Given this attractive figure, small businesses are also turning to video in the race for consumers’ attention. Today we’ll take a look at how video marketing is driving the exponential growth of projects, how it improves Google rankings, and how to professionally create and edit marketing videos for small businesses.

How does video marketing affect small business growth?

Along with influencer marketing, the transition from statics to dynamics is a new trend that every self-respecting company must follow.…

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How to Boost Your Relationship With VIP Customers

VIP customers are a blessing for any business. VIP customers are akin to assets that appreciate in value over time. One of the biggest benefits of having—and leveraging—existing relationships. In fact, studies have shown that it’s 6 times more difficult to acquire new customers than to keep existing customers. To make sure your customers treat you the same way the business thinks about them, you have to make them feel special.

Customer retention by nurturing relationship

Maintaining the relationship between the business and the VIP customers is crucial. Businesses do that by creating incentives and reward programs that are exclusively available for VIP customers.

Best Relationship Boosting Techniques for VIP Customers

There are a number of ways in which your business can make your VIP customers feel loved and privileged.…

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Influencer Marketing Pricing Guide for Small Businesses

With the small business market growing exponentially every year, it’s important for some to differentiate themselves in their respective industries. And now, with influencer marketing booming into a 13 billion dollar industry, small businesses have found success spending their marketing dollars on carefully selected influencers. But what’s the cost?

Influencer marketing price guide

Here, we’ll help break down the influencer marketing space and dive deeper into the cost of influencer marketing.

What is Influencer Marketing?

To put it simply, influencer marketing is a form of marketing in which influencers promote brands, products, or services within a campaign. It’s a great way for small businesses to tap into larger yet specific audiences under a creator they trust.…

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