How Should Brands Market During The Time Of COVID-19

In unprecedented times of coronavirus pandemic, it’s hard to see the light at the end of the tunnel. COVID-19 has caused global markets to crash, businesses to be deeply affected, and economic growth to be on a halt.

Grocery shopping during the pandemic

The virus is testing us all — be it entrepreneurs, health workers, world leaders, etc. And when it comes to digital marketing, marketers need to be careful. They must focus on long term brand building, protecting their employees, and honoring what they stand for.

In this blog, we will talk about what brands, marketers can/ should do to serve and grow their customer base, mitigate the risk, and provide well to the people.…

Continue reading

5 SEO Mistakes You Are Making

SEO, or search engine optimisation, is an integral part of any business’s marketing strategy. It allows you to appear higher in search engine rankings, and therefore be seen by more potential clients or customers.

Common SEO mistakes

That said, it can sometimes feel pretty daunting, so here are five common SEO mistakes that you might be making right now, and how to fix them.

You’ve been keyword-stuffing your content

Keywords are incredibly important for appearing in search results, but it’s crucial that your content still flows and isn’t just awkwardly stuffed with chunks of text full of keywords that you hope to rank for.…

Continue reading

Large Outdoor Signs Vs. Smaller Indoor Signs

An outdoor sign serves as the face of the company. These are usually placed directly at the place of business as the first introduction into who you are and what you have to offer.

Retail store sale sign

The message needs to make a powerful statement in very few words and images serving as an invitation to the potential customer to come in and find out more, which is where the interior signs take over.

Proper placement for the large custom vinyl banners is within the store’s front window, with lights to be a focal point day and night. Using a spotlight is a great idea to ensure that the display is seen even when other businesses have gone dark.…

Continue reading

10 Advanced Email Segmentation Tactics for eCommerce

Random email blasts have become a ‘thing of the past’!

Gone are the days when a single email message was enough for all the subscribers. Current times are bringing in customization like never before. The moment your subscribers will feel that your emails aren’t bringing any unique value proposition to the table, they will start losing interest or worst still, will mark your emails as spam. The benchmark email marketing success theory relies upon personalization; and email list segmentation is its linchpin!

eCommerce email segmentation

Generalizing your audiences can cost you, thus, email segmentation tops the list of email marketing best practices.…

Continue reading

Announcing New Features through Customer Engagement to Promote Product Adoption

Tech companies are launching advanced innovations left, right, and center. Every business is looking for efficient software to improve performance to counter the stiff competition.

Steve Jobs - iPad launch

photo credit: Flickr

Amid all the growth, chaos, and changes, loyal customers are waiting to see what you come up with next! For such a segment, your latest feature could be a lifesaver.

However, there’s a group of prospective customers that don’t even know your product or its feature exists. To help this segment learn about the new feature, you need to conduct an effective announcement. The strategy is to include the users to smoothen the adoption process while saving your resources.…

Continue reading

Digital Marketing for Start-ups: Where do start-up businesses go wrong, and why do they fail? (Plus how to avoid the pitfalls of start-up marketing)

Quite contrary to popular belief, you can’t just add a ‘kart’ to your website and call it a start-up. It is not even a traditional business, or one-man-show either. A start-up is launched when it has a unique idea or product that fills the gap between demand and supply or is the solution that many people would like to have.

Creating video content for YouTube

A tech-enabled platform ( BharatSthali Sarees ) to bring handloom sarees at your doorsteps on a shoestring budget is a start-up, and so is a business trying to bring some management and technology-led innovation into the disorganised industry of handymen and technicians.…

Continue reading

4 Ways Small Businesses Can Benefit From Email Marketing

Email marketing is the secret weapon that small businesses need to succeed.

Cafe owners doing email marketing

photo credit: Ketut Subiyanto / Pexels

When you’re running a small business, everything you do has a direct influence on your bottom line. That’s why it’s important that you spend your time wisely and where it can make the biggest impact.

If you’re looking for ways to prioritize how and when you should communicate with your customer — look no further than email marketing.

Email is a great way to reach your customers. Not only is it cost-effective, but many customers want to hear from the companies they love through email.…

Continue reading

Major Digital Marketing Trends to Look Out for in 2020

Back in the day, the only thing businesses had to really worry about was their product, their customers, and their nearby competitors. That’s all changed thanks to technology, the internet, and the global economy. Now, it’s very possible for brands with humble beginnings to dream of global reach and customer bases.

Digital marketing trends

The primary way to achieve that kind of goal, is to take advantage of the latest trends and innovations in the world of digital marketing. As it is now easier to share and gather information than ever before, it is also easier to generate massive product awareness and engagement.

That’s not to say, however, that it’s easy to do that.…

Continue reading

How to Outrank Your Search Competitors

The advancements in modern technology paved the way for any information to be readily accessible and available through online channels. As a result, more and more individuals and businesses strive to establish a strong online presence through their websites. Along with this emerged a market that proves to be quite challenging to infiltrate because of the number of competitors that you can find in various niches.

Digital marketing for boosting search ranking

If you are wondering how you will be able to outrank your search competitors, below are some effective tips that can definitely be of help.

Optimize Your Page for Keywords

One of the means to ensure that you emerge on the top spot in search engine results is by optimizing your page for keywords.…

Continue reading

Tempted To Take Marketing In-House? Consider These Risks First

Marketing is one of your business’s most vital functions. It helps establish your brand, attract new clients, and drives profits.

Discussing marketing strategy with team members

Because marketing is intensely personal, though, many companies feel strongly that it’s a process that should be handled in-house. Their philosophy: no one knows your company like you, so who better to sell your services? Before moving your marketing in-house, however, there are a number of concerns you need to address.…

Continue reading