POST CATEGORY : Marketing

3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Predict Your Profit: A Guide to Prospering with Predictive Marketing

The best companies don’t just market to their current prospects, they market to their future buyers too. Learn how to do that with predictive marketing. The marketing landscape looks completely different than it did 25 years ago. Social media marketing and online advertising have changed the way we market, and now there’s more new technology marketers love.

Use predictive analysis to enhance marketing efforts

Predictive marketing analytics is the next new marketing trend, and it looks like it’s here to stay. Eighty-two percent of marketers believe that predictive marketing needs to be a part of any marketing strategy. We’re at the point where businesses can’t afford to not invest in it.…

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Riding the Tide: 10 Packaging Trends for 2019

When we’re packaging our products, we’re always wary of looking too trendy. That said, packaging needs to be visually attractive, practical, and relevant. What will buyers be looking for in 2019?

Packaging Trends 2019

Here are 10 features we are forecasting will have maximum shelf appeal.

1. Soft colors

What we’re not doing for packaging in 2019 is anything that could be considered “aggressive”. This applies mainly to the most obvious detail – packaging color. Expect more subdued hues and pastels. Dove gray, muted celery, and whisper pink are a few examples.

2. Minimalist design

In advertising, there’s the old adage, “show, don’t tell.”…

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Why Every Business Needs a Website: Gain More Business And Beat The Competition

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

Browsing on smartphone

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

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Tips to Use Angie’s List for Contractors and Small Businesses

Angie’s List was started in 1995, and the company has grown into a trusted service for consumers to judge the trustworthiness of contractors. Geared towards home services, Angie’s List can be used as a lead generation tool for small businesses.

Angies List HQ

But how can contractors and small businesses better use the site to generate leads?

1. Advertise on the Site

Angie’s List makes money from advertising, and they have salesmen that will talk to you about your service category. Keep in mind that these salesmen need to make the sale to earn their commission, so you’re in control.

But the salesperson will try to pressure you into a sale with:

  • Rate increase threats
  • Deadlines

Don’t worry – these are all empty sales tactics.…

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Short Guide to Advertising Black Friday Sales

Traditionally seen as a day of retail madness in the US, Black Friday has soon found it’s way to British high streets and online retailers, with mega savings available nationwide. With last year’s Black Friday and Cyber Monday weekend generating over £1.4bn in the UK online only, it’s no wonder that more and more businesses are jumping on the bandwagon and getting involved. They are right to, when you really think about the potential sales that could be generated with a simple offer or promotion.

Black Friday sales preparation

But what is Black Friday and Cyber Monday all about? Traditionally, Black Friday falls the day after Thanksgiving in America, and is the day when thousands of US companies offer huge discounts and offers in order to encourage sales to mark the start of the Christmas shopping season.…

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What is Digital Asset Management? Why is it So Important? (Infographic)

Digital asset management is basically a method for a company or organization to store and retrieve information as needed, on demand. This allows for more efficient and pragmatic decision making. If you’re not on board yet, this group of technologies and methodologies is quickly changing the way business is done, and you can be sure the competition will be using it, sooner rather than later.

Enterprise digital asset management can help you in many ways, for example in presentations, audio, Documentations, images and in any other multimedia content or digital content.. However what it all comes down to is that DAM can store digital assets and make them easy to retrieve and view whenever decisions need to be made.…

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4 Mistakes to Avoid When Creating Business Videos Using Screen Recording

Screen recording is being used as a tool to create business videos more and more frequently. Because it is able to capture footage of apps and software, websites, online platforms, and digital products – it is perfect for creating videos involving them.

Screen recording business videos

Creating business videos with screen recording is generally a lot easier than recording conventional videos. However at the same time there are several common mistakes that you will want to avoid:

1. Not capturing the video in the right aspect ratio

When you use screen recording you can normally set the frame that you want to record – and people often set it just to cover the specific area that they’re interested in.…

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How to Get the Most Out of Your Window Display

As a retail store, window displays are one of the most indispensable weapons you have in your marketing arsenal. They can turn the heads of those walking by and get them interested in your brand, converting them from mere passers-by into customers that will visit your store time and time again.

First-rate window displays tell everyone exactly what your brand is all about and enable its personality to shine through on the high street. The most eye-catching and unique window displays can even capture the imagination of the wider public by encouraging passers-by to share content about the display on social media, creating widespread attention around your brand.…

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Branding Your Business: Everything You Need for Small Business

Branding your business correctly is key to its success. Creating a brand that resonates with your customers gives your business a unique personality, and establishes a unique position in the marketplace. Not only does this attract the right customers, but it also helps to raise revenue as more customers turn to you for their purchases.

Small business branding on small budget

So how can a small business develop a strong brand on a tiny budget? Here are five simple things to get you started:

1. Make a Great Logo

Your company logo is an important part of your branding. Not only is it a visual representation of your business, but it also builds brand identity and customer loyalty.…

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