POST CATEGORY : Marketing

4 Ways to Transform Your Small Retail Space to Increase Footfall & Sales

A small retail space is an ideal choice for budget-constrained business owners as they don’t require a significant investment. However, making the most out of the area can be challenging, from making checkout convenient for shoppers to having enough ample space for your items.

Surfboard store owner

The good news is, with some creative hacks, you can make your small retail space look bigger and create unique experiences for the visitors. Below are some ideas.

1. Consider Tablet-Equipped POS

Retail store owners can replace bulky checkout stations with tablet-based POS (point-of-sale) systems to maximize floor space. Freeing up space means shoppers have more inventory to look at, and you have a more significant area to showcase that inventory.…

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Top 5 Payment Methods One Can Use For Buying Traffic

Traffic providing to the website has become a serious business. A mix of paid and organic traffic is required for promoting the website to achieve the desired results. Page views buying is a common phenomenon followed by the content driven web properties to attract the customers in large numbers. Too many people looking at the same poster is one of the drivers that encourage any random passer-by to stop and take a look at the poster, the same principle is applied to make any concept a success in the online world too.

Buying traffic

Traffic buying, therefore, is a marketing approach that helps businesses make impression (a positive one, obviously!)…

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Does a Virtual Office Address Help Your Branding?

A Virtual Address definitely helps you to improve your branding efforts. The toughest part of running a lean SME is that you just can’t budget for an office in a prestigious area of the city. Also, when a business does have a great office location and it comes time to expand into new areas; lease expenses, among other things can become a huge hurdle.

Financial district in London UK

The big issue with leasing costs overall, is that money is robbed from other critical areas of the business that are most hungry for cash, like marketing and recruiting. I haven’t even mentioned the need for office equipment, furniture, utilities and maintenance yet.…

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Don’t Get Blocked: How to Create a Trustworthy Marketing Event

It’s game day. Picture yourself as a diehard Green Bay Packers fan. You’re heading to Lambeau Field to root on your favorite team against bitter rivals: the Chicago Bears. Thanks to heavy traffic and the stress of finding the right parking lot, it’s now only 20 minutes before kickoff, and you’re aching to get to your seat.

Pro football America

As you race to secure a spot in the entrance line, a man ambushes you with a question: “How would you like to go in this trailer to see an interactive exhibit of Brett Favre’s incredible career?”

Even the biggest Favre fan would struggle to say yes.…

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Amazing Places to Promote Your Blog or Website

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Social media marketing channels

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

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Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

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How to Market Your New Business Like a Pro

In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.

Business marketing campaign

You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.

Weigh up your competition

Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk…

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Is PPC Marketing Dead?

If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”

Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.

PPC marketing

In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…

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5 Best Video Sharing Sites

As content consumption changes, you need to come up with new and entertaining methods to keep your audience connected to your brand. People are using their smartphones and tablets to interact with content, so you need to come up with something that adds value while being easy to follow at any moment.

Smartphone video sharing and recording

Videos are flexible and allow you to deliver high-quality content using an entertaining format. Video content is the king of digital marketing – it will account for as much as 80 percent of the internet traffic, by 2019.

The Power of Video Content

What’s so special about videos?…

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How to Double Your Subscription List in 2 Months

When you send an email to people, there are several things that matter to make them subscribe to your emails. Several things like:

  • Eye catching visuals and design of the email,

  • Content of the email and compelling messages,

  • Mass audience appeal and shareability,

  • Email signature, pop-ups and banners,

  • Frequency of sending,

  • Incentives that are given to the recipient.

What’s more, people sure do love free things. And if you can offer free courses or at least some small discounts or offers then it will increase your email subscription list within no time.

Subscribing to email subscription list

As a matter of fact, these are some basic tips to grow your email subscribers but there are many more to go.…

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