POST CATEGORY : Marketing

Taking your Brand on The Road: Making The Most of Trade Shows

Trade shows are one of the best places to advertise your business. When you attend a show, you can show off your brand and products. But, it’s not a risk-free proposition. If you’re not careful, you can also lose more than the cost of the booth.

Trade show

Decide What Your Goals Are Before You Go

Before you rush out and set up your booth, decide on what you want out of the trade show. For example, some businesses go to collect leads. Others go to showcase their wares for other businesses, but not to collect sales leads directly. Still others go to network or even sell directly at the show.…

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How to Create a Professional Image for Your Small Business

Small businesses often struggle with their image. After all, you’re trying to captivate customers and earn business while maintaining a very small budget and competing against big businesses with a plethora of resources.

In some cases, small businesses struggle with creating a professional image. They often need to opt for DIY, and if they’re not skilled in that aspect of the business, it can make them appear unprofessional.

Thankfully, your small business no longer has to suffer. Instead, you can create a professional image for your small business by implementing the following tips and tactics.

Business identity

Get a website

In today’s digital world, if you’re not found online, you may look unprofessional.…

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Email: The Tool No Successful Marketer Can Be Without

The invention of email has undoubtedly changed the way we interact as a society. It makes for far more efficient and consistent communication. “Today, email remains one of the most effective and widely used marketing channels, and it continues to evolve. According to Direct Line Blog, “Like the telephone, email has undergone radical transformations since its inception.”

Checking emails

According to a recent study by email services company SendGrid, people open emails on iPhones, iPads, and Mac computers more than 36 million times per day. This study collected data on approximately 8 billion emails sent by more than 125,000 companies over two 10-day periods in 2013 and 2014.…

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How to Make Cold Calls with Confidence

Do you hate making cold calls? Is it the fear of the unknown or rejection that gets to you? Maybe it’s just that you feel like you’re interrupting people in the middle of their busy days.

Whatever is at the root of your fear, would you like to find a way to overcome it? If so, here are some tips.

Cold calling with confidence

Reflections on Rejections – Stay Positive

It’s only natural to reflect on rejections, but you don’t have to do so in a negative way. Don’t chide yourself for doing something wrong. Instead, think about what you could have done better. Perhaps you got off to a good start and then lost the customer’s interest somewhere in the conversation.…

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5 Top Tips To Make Your Business Stand Out

Make the effort and step up your game in business. This is what gets you ahead and turns a startup with a good idea into a household brand.

Everyone can push their concept in creative ways and that’s a huge part of grabbing your potential client’s attention. Your billboard ads and website design will all garner clicks and calls.

Interesting cancer centre billboard

But going the extra mile in the five key areas, listed below, will help your business to stand out from your competitors while helping improve your business.

1. Be available at Accessible Locations

You cannot afford to underestimate the power of being accessible to your clients.…

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Startup Success: A Formula for Effective Digital Marketing

As anyone with even a little business experience knows, getting a startup off the ground almost always takes more money than is available. One of the most important talents that startup entrepreneurs bring to the job, then, is an ability to make each dollar go as far as possible.

Digital marketing

Twenty years ago, before the Internet, startups had a hard time managing their marketing on their limited budgets. Television, radio, direct mail, location advertising and other traditional marketing methods were all unaffordable. Many businesses disappeared simply because they didn’t have a way to get their message across. With online digital marketing now, though, everything has changed for startups.…

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How to Maintain your Brand Consistency

Strong brands are founded on consistency. Before buying a product or paying for a service, customers like to feel the company, have confidence in it and recognize it as a provider of certain value. A consistent brand helps to build a sense of community, fostering customer connection and loyalty. A strong brand also helps companies to differentiate themselves from others, serving as a valuable marketing asset to any organization. Here are top tips for creating and maintaining your brand consistency throughout various communication channels.

Apple products

Deep analysis

In order to get a firm grasp on where exactly your brand stands as far as its image and public recognition are concerned, it’s best to listen to what people are saying about your brand online.…

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How to Avoid Killing Good Email Design with These Five Campaign Enemies

Email marketing campaigns are a delicate balance of different factors interacting in just the right way to create what is an overall smooth flowing campaign. Because of this, numerous little factors, some of which can even be hard to identify, will influence if your campaign runs smoothly or suddenly fails in some way that causes drops in beneficial metrics.

Good email design tips

In order to minimize this risk, you need a hit list of the most problematic elements that are likely to screw your campaign up, so you can get rid of them in advance.

Luckily, this post is dedicated to giving you a quick and easy to follow “public enemies” list of the worst and most common offenders you’re likely to meet, described as actual characters.…

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White Label SEO: A Sensible Software Solution for SMB

It gets harder and harder to compete on the Internet as more competitors pop up each year. There are only 10 spaces on the first page of Google, and even the slightest bump down can greatly affect sales and revenue. Small businesses have limited marketing budgets, so new ways to compete are always a necessity if you want to stay ahead of the game. White label SEO is a way to branch out, leverage affiliates, and increase visibility across the Internet.

White label SEO

What is White Label SEO?

You can think of white label SEO as reselling SEO or allowing someone else to use an SEO product using a different brand name.…

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Today, Your Email is an Engagement Tool – PointDrive Makes Sure it Stays that Way

Gary Vaynerchuk repeatedly says that marketers need to do their thing in the year we live in. In other words, we need to focus on strategies that work today, not those that worked 10 years ago – or even just 2 years ago. It sounds like obvious advice, doesn’t it? Well, not quite.

Engaging email marketing

The funny thing is, so many of us are still doing what worked 10 years ago: buying lists, cold calling, sending spammy sales emails. These strategies are not nearly as effective as they once were.

You see, 10 years ago, your simple text-only e-mail newsletter would deliver stellar open rates.…

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