The Mrs. Kravitz Effect

online brand monitoringIf you are a baby boomer like I am, you probably remember the 60s television show, Bewitched. Mrs. Kravitz was the busybody next-door neighbor of the sitcom’s main characters, Darren and Samantha Stevens. Mrs. Kravitz was extremely nosy; always peeking through the curtains to see what was going on at the Stevens’ home. If there was anything strange activity or unusual behavior, she knew about it (Samantha practiced witchcraft, so strange or unusual was an understatement.) The point is, she was extremely observant and clearly saw the goings-on where no one else did.

In today’s social media environment consumers have enormous control over what is said about your product or company.…

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7 Ways to More Effectively Use Twitter for Business

twitter for business tipsTwitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.

1. Read what your followers are saying. The point of social media is that it should be a two way street.…

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31 Twitter Apps Your Business Should Explore

31 top twitter applicationsA few months ago I featured 27 Twitter Applications Your Small Business Can Use Today.   I’ve come across 31 additional Twitter apps that I’d like to share with you.   Twitter applications are tools that help you efficiently get the most out of your Twitter activity.   They can save you time and effort while streamlining your marketing and social networking efforts.

New apps are popping up constantly.   Every app described in this list has not been discussed here before.   So combined with the previously featured 27 apps, you now have 58 applications at your disposal.

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Tweetr – This applications allows you to share files up to 10MB via Twitter.  …

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300+ Completely Free Twitter “Follow Me” Buttons and Icons

free twitter follow me icons and buttonsBy now you’ve probably started trying your hand at Twitter.   Everyone’s trying it, so why not you?   If your business is new to Twitter, you’re probably working on gathering followers.   One great way to make sure your customers can follow you is by adding a Twitter “follow me” icon onto your blog or website.

There are a lot of good Twitter graphics to choose from online.   I’ve put together a list of sites that offer the best “follow me” buttons absolutely free of charge.   Between all of these sites there are over 300 “follow me” icons to choose from.

Web Design by mts – This site offers 10 Twitter follow me icons for free download.  …

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27 Twitter Applications Your Small Business Can Use Today

twitter small business appsTwitter is growing in popularity by leaps and bounds lately.   It seems like everyone is talking about Twitter.   The neat thing is that everyone seems to use Twitter in their own unique way.   Hundreds of Twitter applications can be found on numerous sites that offer cool tools to help you manage the way you use Twitter.   If you use Twitter for marketing your small business, I sorted thru tons of apps to bring you the most helpful.   Feel free to suggest other Twitter apps, for business owners, below in the comments.

Twitter Toolbar – Downloading this free toolbar gives you instant access to Twitter.  …

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