Do you have it backwards when it comes to Facebook?
Here’s what no one in the social media space seems to want to say: Facebook is a difficult place to reach new eyeballs organically if you do not already have good brand awareness.
There I said it. If you are trying to use Facebook to reach a new audience, organically (i.e. without paying for Ads), from scratch – you are facing an uphill battle.
Yes, the stats on how many Facebook users exist are mind-boggling. In reality most of those people will never actually encounter your brand on Facebook, unless you pay good money for them to.…Continue reading