What can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.
Depending on how well connected your brand is, a positive comment from someone with a strong online presence can instantly catapult your sales figures, while a negative comment can diminish your reputation.
A great way of monitoring this is to use a free app such as Tweetscan which allows you to type in search terms relating to your brand. It then produces a list of all the comments on Twitter that use that term, and updates the list every minute or so.…Continue reading